Microsoft Surface Pro 3 goes horizontal in first ad

The Surface Pro 3 is a tablet that can transition from bed to office without skipping a beat -- that seems to be one of Microsoft's new messages.

Surface Pro 3: from bed, to car, to real work at the office. That seems to be the message. Microsoft

The first Surface Pro 3 ad has debuted, presumably bound for a TV audience. One of the new messages: you can use the tablet in bed.

The ad begins, appropriately, with the actor flat on his back in bed. Then quickly goes through sequences of note taking in a cab (with a pen), then doing work standing up (with the display titled almost all the way back, new to the Surface Pro 3), then touch-only, and finally closing with a pitch for Microsoft Office: "the power and speed to do real work."

Microsoft is obviously making its ads more business-friendly (no table-top dancing this time) because business is now its target audience.

The Pro 3 packs a Core i5 processor that's just as powerful as any mainstream laptop, which business users with demanding productivity needs like.

Where does the bed come in? The Pro 3 is not only lighter than the Pro 2 but wider and longer. That allows for better weight distribution, potentially making it more suitable for use in bed and/or using passively.

Display models (demo units) of the Surface Pro 3 are slated to arrive at Microsoft stores on Friday. Sales will begin on June 20.

Featured Video
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

NYC taxis to compete with Uber

NYC taxis set to launch an app of their own, one billion people visit Facebook in a day, Chrome sets end date for Flash support and HTC's Vive VR headset gets delayed.

by Jeff Bakalar