The latest Microsoft ad may have the unintended consequence of inviting less-than-favorable comparisons to a Windows 8 tablet.
Windows enthusiast site Neowin doesn't think that's a good idea. "Microsoft targets iPad Mini by highlighting an awful Windows 8 tablet," its headline reads.
Other reviews have been less kind. Indeed, another Windows enthusiast site, Supersite for Windows, was blunt, saying the Iconia's "infuriatingly poor screen and surprising heft relegate this device to also-ran status."
Needless to say, Microsoft tries to put the Iconia, which sports a full version of Windows 8, in a positive light.
Here's an excerpt from the ad (in the voice of Apple's Siri). "Is that Halo? I did not see that coming...You have Outlook and full Office? Wow, you are a real PC."