In a bid that would have had the late Roy Castle reaching for his trumpet and parping an impromptu performance of Dedication's What You Need, LG has entered the Guinness Book of World Records 2007 with the world's largest LCD TV.
LG's leviathan 100-inch LCD has snatched the record from Samsung, with a screen that's 1.5 times larger than the previous record holder -- and only 3 inches smaller than the world's largest plasma display from Panasonic.
Unveiled earlier in the year at CES in Las Vegas, the overwhelming design measures an incredible 2.2m wide and 1.2m high and features full high-definition compatibility. That's large enough to accommodate 6.22 million pixels with the use of 1.07 billion colours. The specification also features a claimed 3,000:1 contrast ratio, 5ms response time and 180 degree viewing angles.
Of course, it's unlikely this size display will ever be seen in a living room -- unless you happen to be a guest of P-Diddy's or aboard Roman Abramovich's yacht.
Instead, in a form of macho posturing, manufacturers are using mega-sized screens to show off their technological prowess. Or as Yeo Sang Deog, executive vice president of LG.Philips, would have it, "Technical advances for large-area LCD will act as a catalyst that accelerates the demand for high-quality large screens."
The growth in size and stature of LCD technology will be ringing more alarm bells for plasma manufacturers, especially as LCD prices continue to fall at a faster rate. Whereas plasma technology once dominated the large-screen arena, market observers believe that LCD will remain competitive even up to 50-inch size in the future. -RA