There's no denying the new Mac Pro is a heck of a lot of computer, hence the £2,500 price tag -- but paint it red and the price could hit £37,000.
The crimson computer goes on sale on 23 November at a charity auction in New York. The 12-core desktop, so it's fitting the one-of-a-kind red version goes on sale alongside a Stormtrooper helmet from Star Wars signed by George Lucas.
Apple design guru Jony Ive and designer Marc Newson have curated an array of scarlet-hued gewgaws to be auctioned off in aid of the (Red) charity, which funds research into diseases such as AIDS, tuberculosis and malaria. Lots include a customised Range Rover, solid gold Apple EarPods, and a bottle of Dom Pérignon Œnothèque 1966 fizz, with a free ice bucket thrown in, naturally.
Auctioneer Sotheby's estimates the one-off red Mac Pro will fetch between £24,600 and £37,000.
(Red) was co-founded by sunglasses-sporting U2 singer Bono, who recently revealed Apple had raised over $65m to fight AIDS. Apple made between April and June this year.
Standing just under 10 inches tall and 6.6 inches across, the new Mac Pro is housed in a tubular aluminium casing around a central heat sink, powered by up to 12 cores of Intel Xeon E5 power. It goes on sale in December.
What do you think of the new Mac Pro? Worthy of the price tag or the world's priciest ashtray? Tell me your thoughts in the comments or paint the town red on our sleek Facebook page.