JaguarWatch tracks your Jag

First OEM-offered GPS tracking system in the U.S. market.

2007 Jaguar XK
Jaguar Cars

Jaguar is the first auto manufacturer to offer its customers internet tracking of their cars. Sourcing the technology from MicroTRAKgps (a company that may one day be known more for testing the envelope of English language capitalization than for GPS technology) Jaguar will offer "JaguarWatch" as a dealer-installed accessory. It uses a combination of GPS and GSM cellular technology.

Jag owners go to a personal portal to find their car, setup alerts for keyless movement, browse its speed and location history or set a "GeoFence" which will alert them when the car leaves or enters certain geographic boundaries.

No hardware or monitoring prices are announced yet, but the option becomes available at dealers in December. They may want to use the technology to locate cars in the sea of unsold units sitting on their lots: Jaguar entered Q4 with a 106 day supply of unsold cars in an industry where 60 days supply is considered ideal.

About the author

Brian Cooley joined CNET in 1995 and always comes at technology from the real consumer's point of view. He brings his high energy, often skeptical style to all avenues of CNET coverage, with an emphasis on car tech. You'll also find him frequently on television, radio and the TV screens at Costco!


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