Is January the best month to release a product? CNET 100 says maybe
We've waded through January's data and found that established players continue to lead the pack. Could it be that the dearth of new products leaves an opening for manufacturers to fill?
Here's a secret for gadget makers: If you want to get a lot of attention for your new device, release it in January.
The first month of the year heralds CES with all its noise and bluster. But after the show, when the insanity dies down and holiday sales recede into history, the gadget landscape dries out. As we do each month, we used our unique algorithm to rank gadget buzz according to search volume, engagement on CNET, and editors' ratings. This month, the effects of a dry release cycle come into clear relief. The usual suspects are still popular -- even more so, in some cases -- and the few big devices announced at CES that are actually available now got a lot of attention.
Case in point: The
Even with CES's wave of future announcements, many of the CNET 100 Top 10 stayed put from December to January, including the Galaxy S4 as well as the discontinued but still popular
Here's the whole Top 10 list:
- Samsung Galaxy S4
- Samsung Galaxy Note 3
- Panasonic TC-P55ST60
- Fitbit Force
- Roku 3
- Google Nexus 7
- LG G2
- Google Nexus 5
- Apple TV
- HTC One
The device drought also made some room for a few devices that dropped off last month to come back. The biggest name in that bunch is the
Connected home products -- and even the not-so-connected home gadgets -- crept up the list, too. At No. 75, the
Will the same products dominate next month's list? That's up to the product-release powers that be. Either way, you should explore the rest of the list -- you might be surprised by something you find at the bottom.
A reminder about how we generate this list: We use three factors to determine the ratings: inbound search volume, clicks on CNET, and our editors' ratings. The inbound searches measure the visitors to CNET who get to us by typing a product's name into a search engine and ending up on our site. Because CNET is the world's largest tech reviews site (by far), this metric tells us reliably what the broad marketplace is looking for.