Is Ikea's Uppleva all-in-one HDTV entertainment system a game changer?
Ikea is getting set to sell electronics with a new line of customizable furniture that integrates an HDTV and home-theater setup.
Ikea has long sold affordable and attractively styled stands for TVs and home-theater components, but now it's taking things up a notch, integrating both furniture and electronics in an all-in-one system under its Uppleva brand.
The base unit comes with a "smart" 1080p LED TV, Blu-ray player, and 2.1 virtual surround system that includes a wireless subwoofer that can be positioned anywhere in the room. You'll then be able to customize the TV size and cabinetry and even change the color of the frame for the TV. Prices are expected to start at about $950 for an entry-level unit and TVs will range in size from 26 to 46 inches, which may not be quite big enough for some folks -- in the U.S anyway. The displays are reportedly being supplied by Chinese manufacturer.
No word on exactly when Uppleva entertainment systems will hit U.S. stores, but they're set to roll out this June in in select stores in Stockholm, Milan, Paris, Gdansk, and Berlin, with more stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway, and Portugal added in the fall. A broader release is expected for 2013.
Check out the teaser video below. If done right -- and done at the right price -- this has the potential to shake up the industry.