The iPhone 5 is finally, officially alive and Apple has also now revealed how many of your English pounds you'll have to shell out to own its latest superphone.
The basic iPhone 5 model starts at an eye-watering £529 -- which is the price-tag for the 16GB flavour of the phone.
Apple is also selling 32GB and 64GB versions of the iPhone 5. The 32GB iPhone 5 will set you back £599, while the top of the line 64GB version is being sold at £699.
If the prospect of shelling out at least half a grand on a phone has left you feeling like Tim Cook punched you right in the gut, there is some good news to soften the blow: Apple has cut the price of the two older iPhone models it's still selling.
Last year's iPhone 4S will now start at £449 for the 16GB model -- a price cut of £50 -- while the iPhone 4 has had its price slashed by more than £100. The 8GB iPhone 4 will now start at £319, a drop of £110, which was the price Apple was selling the iPhone 3GS at, its former budget iPhone.
Apple is finally retiring the venerable old iPhone 3GS but it's effectively made the iPhone 4 its new mid range phone by giving it a starter price-tag that will allow it to compete against a swathe of Android's midriff.
Of course buying the iPhone 5 -- or any iPhone -- SIM free at full price isn't the only way to get your hands on it: UK mobile operators will also be offering the iPhone 5 subsidised on contract.
The iPhone 5 is definitely coming to Orange and T-Mobile brands are offering pre-order pages. But there's currently no word on contract prices yet. Three has also said it will be offering the iPhone 5 on contract.-- and both its
We'll be updating this story once we know more on contract prices.
If you've got any existing iPhone accessories you want to keep using with the new iPhone 5, which has a smaller charger port, Apple is selling an adaptor. This Lightning to 30-pin adaptor costs £25.
Are you going to be buying the iPhone 5? Or would you rather save your half a grand to buy a car? Let me know your thoughts in the comments below or sound off on our Facebook page.