Instagram takes bite out of Vine in first week

The number of people sharing Vine videos has declined significantly since Facebook introduced Video on Instagram.

Facebook's Instagram video announcement last week went a long way in hurting its chief competitor Vine, a new study has shown.

According to data compiled by Marketing Land using Topsy, a tool designed to analyze social media shares, the number of links shared on Twitter to Vine videos fell off a cliff after Instagram's new video-recording feature was announced on June 20. And since then, things have remained quiet for Vine.

According to Marketing Land's findings, Vine's Twitter shares hit 2.5 million on June 19. After Instagram's video service launched, that fell to 1.5 million. As of the last measurement, Vine's shares were at 1 million.

Meanwhile, Instagram, which hovered around 1.5 million links shared on Twitter each week, saw its shares jump to 1.75 million after its video announcement. The service has remained steady at 1.5 million shares -- notably higher than Vine's shares.

So, what does this mean? It's tough to say. Instagram's video service has only been available for about a week, which means the findings are by no means enough to arrive at a conclusion on Vine's future chances of success. Still, Vine's shares dropping by nearly 40 percent in one day says something.

Featured Video
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

The WRT1900ACS is Linksys' new best Wi-Fi router to date

CNET editor Dong Ngo compares the new WRT1900ACS and the old WRT1900AC Wi-Fi routers from Linksys. Find out which one is better!

by Dong Ngo