IFA 2007: Your guided tour with Crave
Not able to visit IFA this year in Berlin? Don't worry -- Crave is here to take you on an extra-special guided tour through Europe's finest consumer electronics showcase
IFA's opening day held a plethora of important keynotes and conferences with companies from around the world. In this photograph taken at the beginning of Philips' conference, the European company employed a band of artistic dancers to help it unveil its new 'Aurea' HD televisions.
The popularity of exotic dancing ladies notwithstanding, Kenwood opted for beautiful sports cars to help it demonstrate the prowess of its products.
IFA is a time for companies to flex their muscles and show off the best of the best. Adam Audio promoted its gargantuan speaker range with this audacious display.
Sharp unleashed its inner supreme being by displaying two of its gigantic 108-inch HD TVs. Even those not excited by tellies couldn't help but be impressed with this level of technological advancement. Sharp couldn't tell us for sure how much this monster would cost to Joe Public, but the figure of £8,000 was floated in our conversation.
Nikon opted to entertain as well as show off. This artistic demonstration of martial arts was just one of the many attractions seen this year at the Berlin tech expo.
Hitachi, a Blu-ray Disc supporter, had on show an attractive display of the many components of its Blu-ray camcorder and the discs it uses.
Toshiba, creator and backer of the HD DVD format, wasn't content with just having its own stand -- it also had a massive stand dedicated to its beloved high-definition disc format, and its supporters from the industry.
Some companies still prefer quaint and modest displays, such as this for the attractive new Philips WAC3500D Streamium home stereo. This is a beautiful new addition to thewe've previously looked at.
Onwards to the Casio stand and we get a full-blown bull ride to get the adrenaline pumping! How this helps it promote new cameras is anyone's guess. Maybe that's what the question mark was for in the background.
Believe it or not, this wasn't the only stage for live bands to perform on. Several companies at IFA had hired professional musicians to play live as journalists perused their latest offerings.
Massive bean beds and giant-screen gaming were just some of the other ways larger companies tried to keep visitors entertained, although it seems Philips did a good job at attracting a very young audience.
On to our portrait photographs, and we see Grundig's monumental stand and showcase. Maybe we're just a little too addicted to the series, but this display reminded us of the planet Xen that appeared in the 1998 classic game Half-Life.
In contrast to Grundig's perpendicular and three-dimensional displays, Epson opted to project an interactive car game directly on to the floor of its stand.
Hitachi's oriental Japanese display in support of Blu-ray Disc technologies was one of the most colourful stands at IFA this year.
Finally, can you spot the impossibly thin HD TV from Sharp? At just 29mm thick, this minimalist display promoted the company's advanced TV building technologies. -Nate Lanxon