The Asda is offering the XE ready to update to Ice Cream Sandwich and packing a free pair of sweet Beats headphones for £330.is one of the best phones we've seen in the past year -- and it just got better.
Why are we telling you this? Firstly, because the XE is one hell of a phone. We awarded it a nigh-unheard of four and half CNET stars and a highly-coveted Editors' Choice Award. But even better than that, your £330 also gets you a pair of Dr Dre-designed Beats headphones.
The headphones are the, which cost around £80 if bought separately. The phone also has Beats software included to boost the sound, making the bass, er, phatter.
The Sensation XE is has a giant 4.3-inch display fronting its sturdy aluminium unibody casing. Inside there's a 1.5GHz dual-core processor, with 4GB of internal storage for your movies and music, apps and snaps.
The XE also packs a full high-definition video camera and stereo sound recording.
And there's more. The phone comes with Android Gingerbread version 2.3.4 software when you buy it -- but an update to the latest version of Android,is already available. So the first thing you can do when you fire up the XE is upgrade to brand-spanking new Ice Cream Sandwich. Tasty.
All this for more than £100 off the original price when the Sensation XE went on sale less than a year ago. Amazon also sells the XE for around £330, but as we understand it that's without the iBeats headphones.
Do you own an XE? How do you like it? Are you tempted to bag yourself an XE today -- or is £330 still too much for a phone? Tell me your thoughts in the comments or on our Facebook page.