No sooner does Toyota announce it will hybridize its entire car line than Honda pulls the plug on the Accord Hybrid. Only 25,000 have been sold in three years--Toyota sold that many Priuses last month.
Accord buyers tend to be a sober bunch, and the numbers didn't impress them: The Accord Hybrid costs $31,090 and delivers 28/35 mpg. Compare that to a standard 4-cylinder gas-engined Accord for $25,050 that delivers 26/34 mpg.
Which isn't to say that hybrids with dubious fuel economy advantages can't sell--Lexus is happy with the GS, RX, and pending LS hybrids--but those are buyers who are willing to pay to make a progressive statement. More damaging to the Accord is the Camry hybrid which costs $4,890 less and delivers much better mpg of 40/38.
Honda's Civic Hybrid will stay in the lineup, but look for the Accord Hybrid to go poof when the redesigned Accord line hits showrooms this fall--possibly ushering in a diesel for the first time.