Google confirms it's buying facial recognition firm Viewdle
It's official -- Google's Motorola Mobility acquires the Ukrainian maker of facial recognition technology that automatically tags photos.
The rumors have been confirmed, Google's Motorola Mobility is indeed acquiring the facial recognition technology company Viewdle.
"Motorola Mobility today announced that it has acquired Viewdle, a leading imaging & gesture recognition company," a Motorola spokesperson told CNET today. "Motorola and Viewdle have an existing commercial agreement and have been collaborating for some time. Terms of the transaction were not disclosed."
It makes sense that Google was looking to get its hands on Viewdle -- its technology provides a way for users of Google+, Android, Picasa, and other services on a range of devices to easily (even, automatically) tag photos of friends.
Facebook also has made a play in this space, earlier this yearalong with its Photo Tagger auto-tagging app.
The final purchase price is not yet known, but some estimates say it is toward the high end of a $30 million to $45 million range.
Updated at 6:45 p.m. PT with comment from Motorola Mobility.