Galaxy S3 demand 'far exceeded expectation' says Samsung

Samsung has been caught off-guard by the popularity of its latest smart phone, with shipping delays potentially proving costly.

Samsung has admitted it was caught off-guard by the popularity of the Samsung Galaxy S3, with shipping delays potentially proving costly for the Korean tech giant.

Samsung faced production issues with its newest quad-core toy, though says component shortages have been sorted out, and the company is now gunning at full-whack in an effort to meet demand for the 4.8-inch smart phone.

"It is simply that demand far exceeded our expectation," a company spokesperson told Reuters. "But that doesn't mean we had set a very conservative demand forecast."

Samsung recently boasted that it's on course to sell a whopping 10 million Galaxy S3 devices by the end of July, a high figure that's only matched by Apple's own sales figures -- the iPad-spawning company managed to flog 37 million  iPhones in the last three months of 2011.

I'm sure Samsung is enjoying having a gadget that's so in demand, though Reuters notes that the company -- whose various subsidiaries also build ships and manufacture tanks -- may have lost some easy money thanks to an inability to meet early demand.

One early flaw that stymied UK shoppers was a lack of blue Galaxy S3 models. The "newly invented blue colour and special hyperglaze material" (read: blue paint) seemingly proved tricky to get right , causing a dearth of blue-hued smart phones in the S3's first weeks on sale.

US networks Sprint and AT&T also had to issue delay warnings  recently, warning that "overwhelming demand and limited supply" could leave buyers waiting.

Have you bought a Galaxy S3? Or are you waiting to see what Apple's new iPhone looks like? Let me know in the comments or on our Facebook wall.

About the author

Luke Westaway is a senior editor at CNET and writer/ presenter of Adventures in Tech, a thrilling gadget show produced in our London office. Luke's focus is on keeping you in the loop with a mix of video, features, expert opinion and analysis.


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