Ferrari designer's smart bracelet to cost £115,000

A forthcoming smart bracelet made in conjunction with the designers of the Ferrari is set to cost a bomb.

We're sure to see a host of new wrist-worn devices at CES -- LG and Samsung are just two companies rumoured to be readying their own fitness trackers -- but here's one that's ridiculously, unashamedly lavish.

It's designed by Miami-based tech wearables firm Christophe & Co, which has a partnership with Pininfarina, the company that has designed Ferrari's cars since the 1950s. And to reach for a cliché, it sounds like the Ferrari of wearable tech.

It'll grant the wearer access to exclusive clubs all around the world, and even order your drinks for you, Re/code reports. Better make sure you order something suitably playboyish -- I don't think a pint of Carling is going to cut it.

The idea is you scan your bracelet using Bluetooth or NFC, and then are let into such nightspots as the Monte Carlo Beach Club in Abu Dhabi, Home House in London, or the Kee Club in Hong Kong. I must be out of touch, because I haven't heard of any of them. Press a button, and it orders your drink for you, while another button rings up a dedicated "lifestyle manager" who's at your beck and call 24/7. Because you never know when your lifestyle might need managing.

There are no images of the device yet, but apparently mock-ups show a thick metal bracelet with curves reminiscent of a sports car. And it'll have gems, of course.

The bracelet should come in three versions. The cheapest will cost you a mere $70,000 (£43,000), while the top-end one will set you back $189,000 (£115,000). All versions will be modular, so you can upgrade them, and possible future features could include controlling your smart home using gestures, virtual keys, and a virtual wallet.

It's still being funded though, so it may never see the light of day. Which I know would be gutting for all of you who've already set aside the required cash. Would a luxury smart bracelet ever take off? Or would it just be a novelty? Let me know in the comments, or on our gem-studded Facebook page.

About the author

    Joe has been writing about consumer tech for nearly seven years now, but his liking for all things shiny goes back to the Gameboy he received aged eight (and that he still plays on at family gatherings, much to the annoyance of his parents). His pride and joy is an Infocus projector, whose 80-inch picture elevates movie nights to a whole new level.


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