Facebook's Q1 by the numbers

The subtext of this latest earnings report: It's all about mobile as Facebook sees its efforts generate a sharp uptick in mobile monthly active users.

Facebook co-founder and CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg Josh Edelson/AFP/Getty Images
Facebook's Q1 results are in and there's food for both bulls and bears to chew over. One bullet point in particular stands out: The number of people using the social network via smartphones and tablets soared 54 percent from a year earlier. Here's the year-over-year comparison to the same quarter in 2012. (We'll update the stats after Facebook's conference call gets underway this afternoon.)

  • Daily active users: 665 million, up 26 percent
  • Monthly active users: 1.11 billion up 23 percent
  • Mobile monthly active users: 751 million, up 54 percent
  • Instagram: 100 million monthly active users
  • Daily active users: up to 665 million
  • Mobile ad revenue: 30 percent of advertising revenue
  • Net income: $219 million, or 9 cents a share, up 7 percent
  • Revenue: $1.46 billion, up from $1 billion
  • Cash and marketable securities: $9.5 billion
  • Payments and other fees revenue: $213 million

The following couple of slides -- mobile monthly active users and the number of mobile only monthly active users -- shines a spotlight on Facebook's strenuous efforts in the past several months to get more people to use its products untethered from their desktop PCs.


And this:


About the author

Charles Cooper was an executive editor at CNET News. He has covered technology and business for more than 25 years, working at CBSNews.com, the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet.


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