Facebook increases Fab's Thanksgiving sales by 20 percent
Flash sales site Fab credits 25 percent of its revenue from Black Friday through Cyber Monday to social media sources, with Facebook leading the pack.
Fab can put another notch on its trendy Facebook belt -- the quirky e-commerce site said it's made at least 20 percent of its Thanksgiving revenue from shoppers who joined Fab through Facebook.
Overall, Fab saw at least 25 percent of its revenue between Black Friday and Cyber Monday come from social media sites. Facebook led the way during the four-day period, now.
While Fab didn't say how other social media contributed to its revenue overall, CEO Jason Goldberg did post the traffic breakdown in his blog betashop:
65 percent Facebook
20 percent Pinterest
5 percent Twitter
1 percent Coolhunting
0.5 percent svvply
0.3 percent Apartment Therapy
0.3 percent Reddit
0.3 percent betashop
(The remaining 7.6 percent came from other sources.)
It's no surprise that Facebook is a major contributor to this traffic. In addition to the social network's shear size, the two companies have been closely intertwined. In September, Goldberg said the company had a good relationship with Facebook, adding thatof Fab's signups. Earlier this month, Facebook on its gifting service, Facebook Gifts.
Fab made a big push to cash in on holiday traffic this year. The company launched itsshortly after reaching 9 million member sign-ups earlier this month and then to boot.