BBC Olympics app downloaded 1.5m times as mobile use booms

The BBC has released figures for week one of the Olympics, and it seems we're glued to our phones.

What with Team GB dangling more gold than Mr T, it's hardly surprising a lot of us have been keen to watch the Olympics. BBC Online has gone public with a load of data about how we're watching, and it seems the nation is glued to its phones.

The BBC Olympics app for Android and iOS has been downloaded more than 1.5 million times, though at the time of writing, it wasn't in the top 10 free apps on iTunes. Maybe Parking 3D HD is still doing better business (seriously -- currently number five in the free charts). Or Apple hasn't got around to updating the list yet.

The BBC app brings together 24 live streams of all the events, so you can see the action as it happens, wherever you are. News stories, video highlights and text commentaries are also part of the package, as well as a calendar detailing what's happening when. There's no version for the iPad though, which is something of an oversight.

So how is the nation watching the Olympics? The stats show 56 per cent of people accessing the BBC's coverage online are doing it via computer, 33 per cent through a mobile and 8 per cent on their tablets. Smart TVs account for just 3 per cent.

More watch on PCs during the week, which could be down to the nation's offices not wanting to miss out. The peak came during Bradley Wiggins' victory on Wednesday, which saw 2.3m people accessing the BBC's coverage through their mobiles, with 729,000 live-streaming his win. These figures were announced before yesterday's flurry of gold medals though.

In all, the BBC Sport web pages have seen an 80 per cent increase in traffic, with 29m requests for video streams. And every BBC Red Button stream has seen 100,000 viewers at some point.

Phew. And this is just week one. How have you been watching? And how did we suddenly become so good at sport? Let me know in the comments or on our Facebook page.

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About the author

    Joe has been writing about consumer tech for nearly seven years now, but his liking for all things shiny goes back to the Gameboy he received aged eight (and that he still plays on at family gatherings, much to the annoyance of his parents). His pride and joy is an Infocus projector, whose 80-inch picture elevates movie nights to a whole new level.

     

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