Barnes & Noble chops e-reader prices for Mother's Day

For a limited time, the Nook Simple Touch is available for $79 while the Nook Color drops to $149.

Barnes & Noble is also throwing in a gift bag when you order a Nook Simple Touch or Nook Color. Barnes & Noble

A day after getting a $300 investment from Microsoft, Barnes & Noble is on the offensive again, chopping $20 off its Nook Simple Touch e-ink e-reader and the Nook Color tablet for Mother's Day.

You can now pick up the Nook Simple Touch for $79 and the Nook Color for $149. The sale runs until May 12 and Barnes & Noble will also throw in a free Nook gift bag with purchases of those devices (while supplies last). The bag doesn't look all that exciting, but hey, it's better than a plastic bag.

It should be noted that the Nook Simple Touch didn't sell as well as Barnes & Noble had hoped during last year's holiday season and the company recently started shipping the hot-selling $139 Nook Simple Touch with GlowLight, which earned a CNET Editors' Choice and is back-ordered until May 7. The Nook Color is also an older model that came out in 2010 and doesn't have the faster processor of the $199 Nook Tablet.

Barnes & Noble has discounted the Nook Simple Touch to $79 a couple times before, but that price point is the lowest for a touch-screen e-reader and matches Amazon's highly rated non-touch Kindle 2011 with Special Offers, which costs $79 and is ad-supported.

CNET readers frequently point out that you can get refurbished Nook e-readers at nicely discounted prices. A quick look at Google shows that most refurbished Nook Simple Touch units are selling for $79, though I did spot one for $59.99.

Featured Video

We pummel the powder in Nissan's Winter Warrior concepts

Equipped with suspension lifts and actual tracks, these concepts are meant to reach places that no ordinary vehicle can.

by Jon Wong