Apple to reach 600 million users by end of 2013, says analyst

The iPhone maker is expected to tack on an additional 100 million users before the year is over, says analyst Katy Huberty.


Apple could see more than 600 million users by the end of 2013, up from 500 million currently, according to Morgan Stanley analyst Katy Hubert.

The 600 million figure assumes that 40 percent of Apple's device sales will be to new customers. If the forecast holds true, Apple stands to generate a healthy amount of revenue and free cash flow per account.

Following growth of an estimated 55 percent in 2012, Apple's current tally of 500 million users ranks second only to the number of people on Facebook. Each of those accounts spent on average $329 last year, leading to free cash flow of $95 per person, much higher than the free cash flow captured by such tech players as Facebook, Amazon, and eBay.

"Apple's advantage over other hardware platforms is its ecosystem, which creates 'stickiness' and opens new revenue streams," Huberty said in an investor note out today. "New services, like mobile payments, video, streaming music, or ad exchange, can help monetize Apple's user base. One of the opportunities is mobile payments, where Apple can leverage its large user base, secure platform, and acquired AuthenTec technology."

About the author

Journalist, software trainer, and Web developer Lance Whitney writes columns and reviews for CNET, Computer Shopper, Microsoft TechNet, and other technology sites. His first book, "Windows 8 Five Minutes at a Time," was published by Wiley & Sons in November 2012.


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