Apple stores ramp up iPhone trade-in program, report says
Ahead of next month's expected unveiling of new iPhones, Apple retail stores are said to be kicking off training for a program to swap old versions of the company's flagship smartphone for new ones or credit.
Apple is widely expected to hold an event unveiling the new iPhone on September 10, and the company is firing up a new trade-in service for its flagship smartphone in anticipation, according to a report on MacRumors.
in June, when Bloomberg reported that Apple was working with Miami-based trade-in company Brightstar on a program that would let consumers bring in their used iPhones for a discount on newer models and potentially for credit on other items in Apple's stores.
At the time, the program was said to be imminent that month, but little has been heard of it until Monday's report that Apple is starting to prepare retail workers. The first trainers are reportedly getting their instructions Monday, and they will begin teaching other employees about the program next week.
Apple representatives didn't immediately respond to a request for comment.
Next month's Apple event has the, but the computer maker is generally expected to be introducing a high-end flagship iPhone, , along with a lower-cost option, .
Updated at 2:19 p.m. PT with further reports about the trade-in program.