Apple may launch $799 MacBook Air this year, claims report
The company is mulling the idea of a lower-priced MacBook Air as more PC makers unleash budget-conscious ultrabooks, says DigiTimes.
We could see a $799 MacBook Air as early as the third quarter, according to the folks at DigiTimes.
Citing the usual "sources from the upstream supply chain," the site says that a more aggressively priced MacBook Air could crimp rival ultrabooks, especially if Intel is unable to bring their average selling price . A $799 offering from Apple may also keep competing machines from becoming more standardized.
Intel has been on a quest to push ultrabooks as the latest and greatest technology. Last year the chipmaker laptops. The company has also spent $100 million to invest in ultrabook software developers.to aid hardware and software companies aiming to enhance the lightweight
Regardless of Apple's strategy, ultrabooks may not truly take off until the launch of Windows 8 later this year, say DigiTimes' sources. However, the latest sales figures from Dell are painting a brighter picture.
The PC maker recently revealed that its, providing some signs that the market as a whole may be poised to take off.
Apple is currently pricing its 11-inch MacBook Air with 64GB of flash storage at $999 and its 128GB version at $1,199. The 13-inch 128GB edition sells for $1,299, while the 256GB moidel is $1,599. KGI Securities analyst Ming-Chi Kuo recently projected that in the third quarter, one with the power of the MacBook Pro but the portability of the MacBook Air.