Apple iPad 2 makes musical debut filming first music video

The Apple iPad 2 has shot its first music video. Click here to see the new Apple tablet filming and starring in the promo clip for Need, a perky slice of discobounce by 4ft-tall US popstrel Eddy.

The Apple iPad 2 has shot its first music video. The new Apple tablet filmed and stars in the promo clip for Need, a perky slice of discobounce by pocket-sized US popstrel Eddy.

Four new iPads were used in the video shoot, filming the imaginatively haired Eddy and her friends jigging about and getting 'down' -- probably, it's not really our cup of tea. One iPad was mounted on a steadicam and another on a Kessler Crane Cineslider, which is like a mini dolly on a tripod for smooth camera movement.

The iPad 2 also makes an appearance in the video, where it proves you look like a bit of a plank taking a picture with a 9-inch tablet. The best use of the slate is at the end, when a disembodied hand swipes through the credits. Click play below to see the iPad 2 make its musical debut.

The iPad 2's camera is its main new feature. Aside from being thinner, it isn't a huge departure from the original iPad. The camera shoots 720p high-definition video, which is great for filming video, but is less than 1 megapixel for stills and isn't a patch on the likes of the Motorola Xoom 's 5-megapixel camera.

Shooting films and videos on phones and tablets is all the rage. Oldboy director Park Chan-wook recently shot a film using the iPhone 4 , while Pamela Anderson appeared in The Commuter , a short film created with a Nokia N8. The iPad isn't the first tablet to make a musical cameo, either: the LG Optimus Pad was unveiled in a clip for Korean boy band star Seungri .

Other technology is showing up in videos too. Shoegaze outfit Echo Lake filmed a ghostly promo using the Xbox Kinect games controller while novelty hippity-hoppers Black-Eyed Peas got it started in an augmented-reality iPhone app . Arcade Fire, the Chemical Brothers and Radiohead have all created high-tech interactive music videos .

The iPad 2 arrives in the UK on 25 March. If you're tempted, check our guide to where can you buy an iPad 2 and how much will it cost .

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About the author

Rich Trenholm is a senior editor at CNET where he covers everything from phones to bionic implants. Based in London since 2007, he has travelled the world seeking out the latest and best consumer technology for your enjoyment.

 

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