Apple edges Amazon in J.D. Power tablet satisfaction survey

Survey points to close battle between Apple and Amazon, which enjoy a wide lead over the rest of the pack.

Apple ranked highest in J.D. Power and Associates' tablet satisfaction survey.

The survey, which J.D. Power plans to conduct yearly, relied on tablet users who had owned their devices for less than two years. The index was a composite of -- in descending order of importance -- a device's performance; ease of operation; styling and design; features; and price.

J.D. Power's survey points to a close battle between Apple and Amazon, which enjoyed a wide lead over the rest of the pack. The industry average was 832, according to the survey. Apple scored 848 of 1,000 possible points while Amazon finished slightly behind with 842.

Samsung came in third with 827 points.

In an interview, Uma Jha, the senior director of mobile devices at J.D. Power, said that Apple and Amazon were winning recognition from customers by playing on their respective strengths in tablet computing.

"Apple is known for its user experience and that's something that customers liked a lot," he said. "Customers were very high about their apps and the integration of the apps into their daily lives. With Amazon, they really liked the e-book functionality that it offered as well as the price (of its tablets.) That made it a worthy competitor to Apple."

Other tidbits from the report:

  • Tablet owners who also had smartphones spent 40 percent more time browsing the Internet on tablets than on smartphones
  • Owners of both devices spent 56 percent more time using gaming apps on tablets than on smartphones
  • 25% of owners used tablets for business
  • 37% of tablet owners were likely to buy a new tablet within the next year.
  • 90% of tablet owners rating their devices 10 on a 10-point scale said they were likely to buy more consumer electronic devices from the same manufacturer
  • 61%)of tablet owners shared their devices with at least one other person
  • J.D. Power and Associates


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