Amazon Coins, a virtual currency for buying videogames and other software from the e-commerce giant, are spreading further across Europe.
"We're giving millions of euros (100 Coins = €1) worth of coins to customers in France, Italy, and Spain, so this is a great time to submit new apps to the Amazon Appstore and ensure your existing apps are available for distribution in these countries," Amazon's Cheng Luo said in a blog post.
There are, though.
For one thing, they can be short-lived, like theand Zynga ZCoins. Virtual coins aren't as flexible as real-world money either, since they can be used only on one marketplace and for a limited number of purchases.
People can buy Amazon Coins then spend them on apps, in-app upgrades, and. In the US, they cost a penny each; in Europe, they cost somewhat more: €4.80 ($6.58) for 500 coins or €90 ($123) for 10,000 coins.
Amazon Coins got their start as a payment mechanism on the company's Kindle e-reader devices, but as Kindles expanded into general-purpose tablets, , too. (The Kindle Fire line uses Google's Android mobile operating system under the covers, but Amazon doesn't emphasize it or hook Kindle Fire devices up to the Google Play app store.)