Amazon's Black Friday sale has kicked off to mixed reactions. A feeding frenzy of crazed consumers has seen many deals sell out insanely fast, leaving many disappointed.
Technological items on sale so far include GoldenEye for the Wii -- which our own Ian Morris was unable to secure -- and a copy of Adobe Photoshop Elements. Toshiba TVs are set to have 20 per cent off the current Amazon price, Canon PowerShot cameras will be slashed by 70 per cent off the RRP, and a the current Amazon price as the sale continues over the next week.
But the mood has turned sour for many in Amazon's own forums, with threads entitled Amazon deals only last a second, and Damage to reputation, business and customer trust, and Absolutely load of tosh! Amazon deals available for all of 2 seconds!! Boycot them!!. There's even been talk of -- whisper it -- calling in Watchdog.
Many shoppers are outraged at the speed with which items sell out, prompting many to question how many of each item is actually available. We asked Amazon how many of each item is up for grabs, but it's refused to give us numbers. The only figure available is that there are "thousands" of copies of new albums by Susan Boyle and Take That, yours for a quid.
It's clever of Amazon, really: introduce the element of competition and people will snap up any old tat. And, as those albums prove, we do mean tat.
If you're still keen, Amazon announces the deals early on its Facebook page. The Wii deal looks like a solid gold bargain, but you'll have to keep your mouse-clicking finger honed to split-second reaction if you want to win one. Let us know in the comments if you've bagged yourself a bargain, or been left empty-handed at the checkout.