Al Gore credits Snapchat's success to 'stalker economy'
During a talk at SXSW 2013, the former vice president says the popular photo app appeals to people because it erases the risk of a permanent record.
AUSTIN, Texas -- Now you see it, now you don't. That's the playful logic behind Snapchat, a mobile application that's popular with teens for sending disappearing photo messages to friends. But the application's success may be more rooted in a growing collective consciousness around the idea that we're always being watched.
Former Vice President Al Gore told attendees at the South by Southwest Interactive festival, during an animated and often politically charged discussion with journalist Walt Mossberg, that Snapchat's success is likely linked to people reaching their digital gagging points.
We live in a stalker economy, Gore said. "The stalker economy, I hope, is causing people to reach a gag point."
Gore's stalker economy includes RFID tags, cookies, apps that track our every movement, and so forth. This always-aware existence is a component of one of the six drivers of global change identified in the environmentalist's latest book, "The Future."
Specifically, Gore refers to this trend as the emergence of the global mind, or "the connection of the thoughts and feelings of billions of people to each other, and to increasingly intelligent devices."
Gore talked about the trend, also referred to as the "Internet of things" in some circles, as being both perilous and ripe for opportunity. Swiss dairy farmers are embedding intelligent sensors into cattle so that when one comes into heat, she texts the farmer, he said as an example.
The Snapchat reference alone won Gore the approbation of the tech-steeped crowd in Austin, some of whom tweeted their surprise and delight at hearing him name-check such a trendy application.
Al Gore just mentioned SnapChat. He is up on technology #thefuture— Tiffany Black (@TiffBlack) March 9, 2013
During the discussion, Gore also touched on the five other drivers mentioned in the book including the emergence of "Earth Inc." and, of course, the climate crisis.