Acer pleads Microsoft not to make Surface cheap

Acer is hoping Microsoft chooses a high price for its Surface tablet, so it doesn't harm its own sales.

Acer chairman JT Wang has his fingers crossed that Microsoft won't price its Surface tablet lower than his company's own offerings, CNET reports .

But a Digitimes report says Microsoft is looking to create a price chasm between Surface and competing tablets. "Microsoft is currently looking for solutions such as creating a price gap to minimise the negative impact on other vendors' product lineups," the report says.

If Microsoft does price it at $199 (the same price as Google's Nexus 7 ), it would have a big impact on sales of competing products. But anywhere around $499 to $599 would have "a lot smaller" impact, according to the report. Hence Acer is praying for the higher price.

Microsoft is still keeping its cards close to its chest regarding the price of the Surface. All it's said on the matter is: "Suggested retail pricing will be announced closer to availability and is expected to be competitive with a comparable ARM tablet or Intel Ultrabook-class PC." But that isn't all that much help given the huge variety of ARM tablets out there.

Microsoft surprised all its partners by announcing Surface, its own Windows 8 tablet. Competing with your partners doesn't seem great business sense to me, but I'll assume Microsoft knows what it's doing.

Acer seems particularly irked by Microsoft's decision. It told Microsoft to think twice about the device just this week. The same JT Wang told the Financial Times: "We have said, 'Think it over. Think twice.' It will create a huge negative impact for the ecosystem and other brands may take a negative reaction."

A couple of months ago, a senior VP from Acer also told Reuters that Microsoft will fail in its fight with Apple and the iPad.

Trouble in paradise, then. Is Acer right to be annoyed at Microsoft? And how much should the Surface cost? Let me know in the comments, or on our Facebook page.

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About the author

    Joe has been writing about consumer tech for nearly seven years now, but his liking for all things shiny goes back to the Gameboy he received aged eight (and that he still plays on at family gatherings, much to the annoyance of his parents). His pride and joy is an Infocus projector, whose 80-inch picture elevates movie nights to a whole new level.

     

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