2011 Frankfurt auto show: VW Up!
Take that, Fiat 500!
Forget the modern Beetle, this VW is much more like the original.
The modern Beetle, Jetta, Passat, Golf, and Eos are all much more elaborate, heavier, and more expensive cars than what VW built its brand on. The Up keeps the company grounded in its roots, with a simple and efficient platform that will support a huge array of variants. It's not unlike the original Beetle platform going into everything from dune buggies to a microbus.