11 Twitter business models: Vote for the best
The microblogging site could easily make money. Here are a raft of suggestions.
I am tired of hearing Twitter CEO Evan Williams give theabout his company's revenue strategy.
"It's a valuable service," he says, "I don't think it's going to be hard to monetize." So what's the holdup? I worry about Twitter's business because I want to see the company and the product thrive.
Twitter's delay in implementing a revenue strategy makes me jittery. I would pay for it if I could. But at this point, I don't believe that the Team Twitter actually has a plan for making money from the site.
It's not like it is an inherently unmonetizable service. Here are some ways the service could generate a few bucks:
Like on Pownce.
Charge for premium consumer "bling" and services.
Sell access to themes, skins, file transfer features.
Charge Twitter authors for commercial-grade services.
Companies using Twitter as a part of their media strategy would pay for guaranteed uptime, capability to embed a Twitter feed, branding control, etc.
Allow only so many Tweets per day or total followers per account. Collect payment after that.
Sell enterprise-level services.
Create a version of Twitter for business (see Yammer, Presently, SocialCast). Include security features, logging, support, possibly an installable version, etc. , according to Williams.
Allow Twitter authors to collect money from followers.
Take a cut of the revenues. Proposed by Narendra Rocherolle on TechCrunch.
Sell access to either the Twitter API or "firehose."
Keep it free up to a certain traffic level. Charge after that.
Sell data from Twitter use to big users and to advertising/marketing companies and/or hire out a Twitter analyst to companies that will pay for it.
Host Twitter-centric apps.
If companies want their app hosted at Twitter, they can pay for it.
Sell plush Fail Whales.
Grow the user base and sell the company, . It worked for ICQ, which was scooped up by AOL in 1998.
What's your take? Chime in.