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In a bid to beat the vaunted picture quality of LG's OLED TVs, Samsung created the JS9500, its best SUHD TV for 2015, which offers a full-array local-dimming backlight.
Sharp has announced its entry-level range of 4K TVs, the UB30s, which will come in four sizes, including a 50-inch for $999.
Chinese company TCL has announced its 110-inch 4K UHD Curved TV, which features glasses-free 3D and "infinite black."
Sharp's new UE30 series is the company's mainstream 4K lineup for 2015 with three different sizes and features Google's Android TV onboard.
At CES 2015 Sharp has introduced the LE653 range of televisions, with sizes up to 65 inches and including smart TV and a dual-core processor.
The Sharp UH30 is a 4K television announced at CES 2015 which boasts improved color and imaging plus Android TV.
Sharp has announced its Beyond 4K television which splits individual pixels to bring resolutions greater than Ultra HD, but do you need it?
In a move sure to please OLED TV fans who'd rather enjoy their expensive, high-contrast screens sans curve, LG will introduce flat OLED TVs too.
The flexible TV can go from flat to curved and back at the touch of a button. First introduced as a concept last year, it will go on sale later in 2015.
LG says its new ColorPrime technology, available on the high-end UF9500 series, improves color to rival Quantum Dots.