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trademark [x] , Yahoo! Inc. [x]
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NewsCourt questions Zale's use of trademark in paid search text
April 25, 2007 Buying trademarked search keywords may not be illegal, but using the term in ad text generated by search may be, judge says. - News
Google keyword infringement case to proceed
March 30, 2006 Court rules that a lawsuit over a company purchasing a rival's trademark as a search keyword should go to trial.
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