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Show Results by: News (5)

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News Stories

Showing 1-5 of 5 results found

Report: Consumers tuning in to plasma TVs

August 20, 2004 Shipments go up, prices go down...with more of the same on the horizon. TAGS: Gateway Inc., iSuppli Corp., shipment, LCD panel, LCD TV, plasma TV, TV, LCD, spot, Panasonic, research company, Sony Corp.

TV ad start-up Spot Runner lands $40 million

October 30, 2006 Company, which identifies unsold spots on national networks and then sells them to local businesses, attracts the interest of CBS. TAGS: spot, CBS Broadcasting Inc., ESPN, start-up, TV

Spot Runner culls unsold TV spots

March 14, 2006 With start-up's media-buying application, every small business can become a late-night TV oddity. TAGS: cable network, spot, TV, credit card, agency, California, PC

Advertisers face up to TiVo reality

April 26, 2004 National advertisers plan to cut spending on TV commercials, as ad-skipping devices take hold, according to a survey. Web advertising is expected to benefit from the shift. TAGS: advertiser, TiVo Inc., video recorder, DVR, Forrester Research Inc., digital video, survey, recorder, spot, TV, brand, programming

Bloggers tackle the Super Bowl

January 26, 2005 Online-ad researchers measure "watercooler effect," as millions prepare to tune in on the game and its splashy TV spots. TAGS: Super Bowl, advertiser, blogger, blog, spot, media, senior vice president, IP, TV

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spot [x] , TV [x]