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paid search
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News
Ex-Yahoo exec launches paid search predictor
June 18, 2004
Former Yahoo executive Ellen Siminoff has re-emerged as CEO of Efficient Frontier, which produces a paid-search management service
TAGS:
paid search
,
exec
,
Yahoo! Inc.
,
CEO
News
Study: Paid search to continue climbing
February 23, 2005
Jupiter says the search market will expand to niches such as travel and financial services.
TAGS:
paid search
,
financial service
,
search engine
,
entertainment
News
Lending companies reduce online advertising
February 27, 2008
After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns.
TAGS:
paid search
,
LendingTree
,
online advertising
,
financial service
,
financial services company
,
search engine
,
interest rate
,
Yahoo! Inc.
,
Google Inc.
,
U.S.
News
Paid search feels growing pains
July 8, 2004
As euphoria fades, the industry may be starting to experience a slowdown. Get ready for the summer doldrums.
TAGS:
paid search
,
Overture Services Inc.
,
equity
,
Yahoo! Inc.
,
Wall Street
,
Web company
,
subsidiary
,
sign
,
pricing
,
Time Warner Inc.
,
Google Inc.
,
America Online Inc.
,
MSN
,
volume
News
Yahoo profit doubles
April 19, 2005
Rising Web advertising pushes search giant's first-quarter Net income to $205 million.
TAGS:
paid search
,
Yahoo! Inc.
,
net income
,
online advertising
News
This week in search
February 25, 2005
Paid search is expected to grow faster than any other sector of online advertising, according to a new study.
TAGS:
paid search
,
online advertising
,
IBM Corp.
,
Google Inc.
,
Yahoo! Inc.
News
Newspaper sites take up paid search ads
August 25, 2004
Three British newspaper giants have signed deals with Yahoo subsidiary Overture Services.
TAGS:
paid search
,
Overture Services Inc.
,
Yahoo! Inc.
,
Google Inc.
Downloads
LinkScanner Lite 2.7.2
Analyze Web site content and safety and receive advices in real time.
TAGS:
paid search
,
search engine
,
search result
,
threat
,
icon
,
Firefox
,
Real-Time
News
ContextWeb nabs $3 million
September 20, 2004
Online ad technology company also forms a board of directors.
TAGS:
paid search
,
online advertising
,
technology company
News
Google first-quarter profit rises almost 70 percent
April 19, 2007
Results beat Wall Street expectations as the company turns search market share gains into even more revenue from paid search advertising.
TAGS:
paid search
,
Eric Schmidt
,
Google Inc.
,
Wall Street
,
expectation
,
Yahoo! Inc.
,
commission
,
U.S.
,
Microsoft Corp.
News
Google fourth-quarter profit nearly triples
January 31, 2007
The search giant beats analyst earnings estimates on continued strength in its cash cow paid search business.
TAGS:
paid search
,
traffic acquisition cost
,
Eric Schmidt
,
Google Inc.
,
earnings
,
Yahoo! Inc.
,
radio
,
TV
,
video
News
Ballmer details MSN spending plans
May 4, 2006
Microsoft's CEO explains exactly how much his company will spend on beefing up its Internet services.
TAGS:
Steve Ballmer
,
paid search
,
R&D
,
MSN
,
Yahoo! Inc.
,
Microsoft Corp.
,
Internet service
,
CEO
News
Google sizes up the competition
May 3, 2004
Now that the secretive search king has taken the wraps off its financial data, how does it stack up against that of its rivals?
TAGS:
paid search
,
Overture Services Inc.
,
Google Inc.
,
American Technology Research
,
IPO
,
margin
,
Yahoo! Inc.
,
Internet search
,
America Online Inc.
,
Microsoft Corp.
News
Microsoft hurt by poor Live branding, analysts say
January 26, 2007
Some are concerned the company has slipped in its aim to better compete against Google.
TAGS:
David Smith
,
paid search
,
branding
,
Microsoft Windows Live
,
Internet service
,
brand
,
market share
,
Google Inc.
,
Gartner Inc.
,
MSN
,
Microsoft Corp.
,
search engine
,
Yahoo! Inc.
,
Microsoft Windows
News
Microsoft, Baidu form paid-search partnership
December 14, 2006
After Google sells its Baidu shares, company links up with Microsoft to have its listings appear on Microsoft's Chinese sites.
TAGS:
Baidu.com Inc.
,
paid search
,
China
,
Google Inc.
,
agreement
,
Microsoft Corp.
News
Microsoft makes Massive bet on in-game ads
May 4, 2006
Software maker buys Massive, which serves up ads within games, to be key part of its online strategy.
TAGS:
paid search
,
MSN
,
software company
,
video game
,
Microsoft Corp.
,
games
,
video
News
Yahoo earnings to shine on search
April 5, 2004
The portal giant is set to report its financial earnings, capping another quarter dominated by efforts to take on Google and beef up its Web search business.
TAGS:
paid search
,
Yahoo! Inc.
,
traffic acquisition cost
,
Overture Services Inc.
,
earnings
,
SBC Communications Inc.
,
Internet search
,
Google Inc.
,
search engine
,
e-mail
News
In search of profits
May 8, 2003
Seen as a bright spot in the flagging Internet industry, paid search listings have become the subject of fierce competition and are driving major changes in Web advertising techniques.
TAGS:
paid search
,
Web Advertising
,
advertiser
,
search engine
,
search
,
Web page
,
Google Inc.
,
technique
,
Web browser
News
Overture tool broadens ad analysis
July 28, 2004
Software lets advertisers automate keyword bidding based on response metrics and figure out which campaigns are underperforming.
TAGS:
Overture Services Inc.
,
paid search
,
online advertising
,
Yahoo! Inc.
,
analysis
News
Supply shortage could drive up cost of clicks
July 19, 2004
Search traffic will likely slow in the coming years, limiting inventory to marketers, study shows.
TAGS:
eMarketer
,
advertiser
,
paid search
,
Nielsen/NetRatings
,
Internet search
,
search engine
,
search result
,
Yahoo! Inc.
,
traffic
,
research company
,
Google Inc.
,
U.S.
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