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Overture Services Inc. [x] , Yahoo Search [x]

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Yahoo sheds Overture brand

April 18, 2005 Internet portal renames the unit Yahoo Search Marketing, adds new advertising tools to the service. TAGS: Overture Services Inc., Yahoo! Inc., advertiser, Internet search advertising, Yahoo Search, paid search, brand

Yahoo opens up its search toolbox to developers

March 1, 2005 Co-founder Jerry Yang to announce search network's embrace of Web services. Also: Bye-bye to the Overture name. TAGS: Yahoo Search, Overture Services Inc., Yahoo! Inc., API, Jerry Yang, software developer, co-founder, Web service, developer, brand, Google Inc., database

Yahoo dumps Google search technology

February 18, 2004 Yahoo drops Google as the default search technology provider for its U.S.-based sites, signaling the beginning of the end for the Web's most high-profile marriage of convenience. TAGS: Yahoo! Inc., Inktomi, marriage, technology provider, search engine company, search technology, Overture Services Inc., AltaVista Co., Yahoo Search, convenience, Google Inc., Web portal, Google Search, robot, search result, MSN
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