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Yahoo sheds Overture brand
April 18, 2005
Internet portal renames the unit Yahoo Search Marketing, adds new advertising tools to the service.
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Yahoo opens up its search toolbox to developers
March 1, 2005
Co-founder Jerry Yang to announce search network's embrace of Web services. Also: Bye-bye to the Overture name.
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Yahoo dumps Google search technology
February 18, 2004
Yahoo drops Google as the default search technology provider for its U.S.-based sites, signaling the beginning of the end for the Web's most high-profile marriage of convenience.
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