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Yahoo-Overture deal gets antitrust nod
September 3, 2003Overture shareholders approve Yahoo sale
October 7, 2003Overture plans Australian unit
August 11, 2003 The paid-search company will set up a subsidiary in Australia to tap the growing commercial search market there.MSN sticks with Overture
October 17, 2003 Yahoo's Overture Services plans to continue offering commercial search links to Web rival MSN, even as Microsoft forges ahead with its own commercial search efforts.Overture heads toward automation
September 2, 2004 The commercial search arm of Yahoo plans to automate a portion of its ad-bidding system in the next month.Overture sales, advertisers up
July 23, 2003 The company reports better-than-expected second-quarter revenue as it signed up more advertisers willing to pay for placement in search results.Lycos sues Overture over search deal
November 5, 2003 The Web portal says that Overture Services violated the provisions of a commercial search contract between them when it agreed to be acquired by Yahoo.Yahoo replaces eSpotting with Overture
October 31, 2003Yahoo sheds Overture brand
April 18, 2005 Internet portal renames the unit Yahoo Search Marketing, adds new advertising tools to the service.Overture tool broadens ad analysis
July 28, 2004 Software lets advertisers automate keyword bidding based on response metrics and figure out which campaigns are underperforming.T-Online ordered to revive Overture deal
September 2, 2003 Overture Services wins a court injunction to continue providing search results on T-Online's Web sites instead of archrival Google.Overture a better buy than expected?
August 18, 2003 Yahoo's acquisition of the paid search company may be more lucrative than the Web portal originally led on, according to a Wall Street analyst.MSN stays wed to Overture, for now
July 25, 2003 The Microsoft Web portal won't drop paid search rival Overture Services quite yet, despite Yahoo's buyout bid, says a top exec.Microsoft extends Overture ad contract
November 18, 2004 Software giant will keep using Yahoo's subsidiary for ad placement on its MSN.com portal until at least mid-2006.CitySearch teams with Overture
May 13, 2004 The local guides site forges a deal with Overture Services to run the company's paid ads in some of CitySearch's local search listings.T-Online drops Overture for Google
August 12, 2003 The Web access provider signs a multiyear deal with Google for search services, abruptly severing its contract with rival Overture Services.Overture fine tunes local wheels
June 28, 2004 The commercial search arm of Yahoo expands services for local advertisers in a bid to capture greater share of regional marketing dollars.Yahoo meets estimates; revenue soars
January 15, 2004 The Web portal posts a net profit of $75 million, marking the first quarter in which it included results from its $1.6 billion acquisition of Overture.Google, Yahoo bury the legal hatchet
August 9, 2004 Google to hand over stock to settle a long-running patent dispute and other legal claims lodged by its Net search rival.MSN to challenge Google, Yahoo ads
March 15, 2005 Software giant on Wednesday will debut pilot program to sell sponsored search listings, sources familiar with plan say.
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