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Overture Services Inc. [x] , search engine [x] , Yahoo! Inc. [x]

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Showing 1-20 of 21 results found

Overture a better buy than expected?

August 18, 2003 Yahoo's acquisition of the paid search company may be more lucrative than the Web portal originally led on, according to a Wall Street analyst. TAGS: Overture Services Inc., paid search, EBITDA, Yahoo! Inc., Inktomi, estimate, portal, Web portal, Wall Street, acquisition, search engine company, MSN, Internet search, search engine, Google Inc., Microsoft Corp.

Overture to upgrade analytics software

August 1, 2003 The commercial search provider aims to create a tool that could eventually be used to track the success of Web ad campaigns on rival services, including Google. TAGS: Overture Services Inc., paid search, advertiser, analytics, SEM, search engine, online advertising, campaign, success, Google Inc., agency, California, Yahoo! Inc.

MSN vs. Google and Yahoo, Round 3

March 16, 2005 Microsoft's surge into search started with algorithmic and desktop efforts. Now comes the paid-search platform. TAGS: Overture Services Inc., MSN, Yahoo! Inc., ComScore, search, Google Inc., search engine, Microsoft Corp., U.S.

Yahoo earnings to shine on search

April 5, 2004 The portal giant is set to report its financial earnings, capping another quarter dominated by efforts to take on Google and beef up its Web search business. TAGS: paid search, Yahoo! Inc., traffic acquisition cost, Overture Services Inc., earnings, SBC Communications Inc., Internet search, Google Inc., search engine, e-mail

Are search engines confusing surfers?

October 14, 2003 The FTC says search companies still have work to do in making sure that ads placed in search results are clearly marked as such, so consumers can tell them apart. TAGS: Inktomi, AlltheWeb.com, Overture Services Inc., AltaVista Co., placement, Yahoo! Inc., search result, inclusion, search engine, Google Inc.

Geico sues Google, Overture over trademarks

May 18, 2004 The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs. TAGS: GEICO, Overture Services Inc., consumer confusion, trademark, insurance company, advertiser, Google Inc., complaint, search engine, Yahoo! Inc., insurance, search result, practice, brand, U.S.

Project searches for open-source niche

August 18, 2003 An emerging Web search effort called Nutch is out to keep Google, Yahoo and MSN honest--and improve the process of finding useful, noncommercial information on the Net. TAGS: Overture Services Inc., search engine, open source, Google Inc., Internet search, Yahoo! Inc., researcher, process, MSN, document, developer, Microsoft Corp.

Microsoft commercial-search chief departs

February 26, 2004 The executive charged with building a paid-search technology to compete with Yahoo and Google has quietly left the company after less than four months on the job. TAGS: Paul Ryan, Overture Services Inc., search listing, MSN, MSN Search, Google Inc., Yahoo! Inc., Microsoft Corp., search engine, operating system

Yahoo puts local content on the map

March 9, 2004 The Internet portal continues its Internet search expansion by delivering information on local points of interest, such as restaurants, hotels and parks, via its online map system. TAGS: Yahoo! Inc., Internet portal, hotel, Internet search, Overture Services Inc., map, search engine company, search engine, portal, location, Google Inc.

Sizing up the search competition

August 29, 2003 Fighting it out for dominance in search, Google and Overture make size count: Google quietly expands its database one week after its rival touts a bigger index on AlltheWeb. TAGS: AlltheWeb.com, Overture Services Inc., Fast Search & Transfer, Google Inc., index, Internet search, Internet search advertising, query, search result, search engine company, leader, search engine, size, document, database, California

Search engines rethink paid inclusion

June 24, 2004 Ask Jeeves plans to ax the controversial practice of selling Web search listings. Will Yahoo follow suit? TAGS: Ask Jeeves Inc., inclusion, marketer, SEM, fee, search engine, Ask.com, Yahoo! Inc., Internet search, index, search engine company, Overture Services Inc., search result, practice

Patents raise stakes in search wars

February 26, 2004 The dispute between Yahoo and Google over keyword auction method offers an early sign of the intellectual property struggles to come in one of the Web's hottest markets. TAGS: Overture Services Inc., patent, intellectual property, Internet search advertising, AltaVista Co., Yahoo! Inc., Internet search, sign, Google Inc., R&D, attorney, search engine, acquisition, Microsoft Corp.

Yahoo, Google primed for search war

January 15, 2004 Yahoo says it will drop search partner Google during the first quarter of 2004 in favor of its own technology, opening a new phase in the battle for Web search dominance. TAGS: Inktomi, Yahoo! Inc., Google Inc., Internet search, Terry Semel, Overture Services Inc., search engine, MSN, U.S., Microsoft Corp.

Overture cleans up its drug ad policy

November 18, 2003 Overture Services stops selling search-related advertising to unlicensed online pharmacies, in response to concern about illegal drug sales over the Internet. TAGS: pharmacy, Overture Services Inc., advertiser, pharmaceutical company, MSN, policy, Yahoo! Inc., Google Inc., response, search engine, America Online Inc., Microsoft Corp.

Yahoo dumps Google search technology

February 18, 2004 Yahoo drops Google as the default search technology provider for its U.S.-based sites, signaling the beginning of the end for the Web's most high-profile marriage of convenience. TAGS: Yahoo! Inc., Inktomi, technology provider, marriage, search engine company, search technology, Overture Services Inc., AltaVista Co., Google Inc., Yahoo Search, convenience, Web portal, Google Search, search result, robot, portal

Ask Jeeves denounces paid inclusion

March 3, 2004 The company will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine. TAGS: Ask Jeeves Inc., inclusion, advertiser, Internet search, search engine company, text advertisement, Yahoo! Inc., index, placement, search engine, search result, Overture Services Inc., relationship, payment, Google Inc., vice president

Yahoo to launch blog ad network

August 2, 2005 Self-serve advertising program, tailored to bloggers and other small Web publishers, to debut Wednesday, source says. TAGS: Google AdSense, Yahoo! Inc., publisher, Google Inc., Overture Services Inc., Web page, blog, search engine

Microsoft kicks off search effort

February 1, 2005 Firm replaces Yahoo's search technology with its own and launches widespread ad campaign, in hopes of dethroning Google. Images: Microsoft revs its search engine TAGS: MSN, search technology, Encarta.com, MSN Search, Overture Services Inc., Yahoo! Inc., Google Inc., search engine, Microsoft Corp., Microsoft Internet Explorer, TV

Year in review: Searching for dollars

January 8, 2004 Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry. TAGS: Overture Services Inc., paid search, local search, IPO, analytics, online advertising, Google Inc., advertiser, search engine company, dollar, search technology, search result, search engine, search, Yahoo! Inc., Web browser

Google co-founder: No rush for IPO

August 20, 2003 Despite frenzied speculation of an imminent public offering of the search giant, company co-founder Sergey Brin says he's still casually debating the pros and cons. TAGS: Sergey Brin, public offering, IPO, Google Inc., buyout, co-founder, speculation, Overture Services Inc., search engine, Yahoo! Inc., Microsoft Corp., conference
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