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Microsoft kicks off search effort
February 1, 2005
Firm replaces Yahoo's search technology with its own and launches widespread ad campaign, in hopes of dethroning Google. Images: Microsoft revs its search engine
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Year in review: Searching for dollars
January 8, 2004
Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry.
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Google searches for winning ad strategy
October 28, 2003
The search giant's purchase of Primedia's Sprinks division could lead the company to re-evaluate how it delivers contextual ads to ordinary Web pages.
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Yahoo dumps Google search technology
February 18, 2004
Yahoo drops Google as the default search technology provider for its U.S.-based sites, signaling the beginning of the end for the Web's most high-profile marriage of convenience.
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