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Content from CNET tagged with

Overture Services Inc. [x] , search engine [x] , search result [x]

News Stories

Showing 1-12 of 12 results found

Sizing up the search competition

August 29, 2003 Fighting it out for dominance in search, Google and Overture make size count: Google quietly expands its database one week after its rival touts a bigger index on AlltheWeb. TAGS: AlltheWeb.com, Overture Services Inc., Fast Search & Transfer, Google Inc., Internet search advertising, index, Internet search, query, search result, search engine company, leader, search engine, document, size, Yahoo! Inc., California

Are search engines confusing surfers?

October 14, 2003 The FTC says search companies still have work to do in making sure that ads placed in search results are clearly marked as such, so consumers can tell them apart. TAGS: Inktomi, AlltheWeb.com, Overture Services Inc., AltaVista Co., placement, Yahoo! Inc., search result, inclusion, search engine, Google Inc.

Geico sues Google, Overture over trademarks

May 18, 2004 The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs. TAGS: GEICO, Overture Services Inc., consumer confusion, trademark, insurance company, Google Inc., advertiser, complaint, search engine, insurance, Yahoo! Inc., search result, practice, brand, U.S.

Google tests local search

September 23, 2003 Mirroring a move by rival Overture Services, Google experiments with search results tailored to a person's geographic location. TAGS: local search, Overture Services Inc., Switchboard, Google Inc., search result, Web page, search engine, California

Trademarks cast shadow on paid search

August 20, 2003 A growing number of companies are concerned about how affiliates are infringing their trademarks in keyword-search advertising. TAGS: NetFlix Inc., trademark, affiliate, paid search, Overture Services Inc., SEM, marketer, eBay Inc., search engine, Google Inc., search result

New Snap site thinks outside the search box

October 6, 2004 Idealab founder follows success of Overture Services with another search project--one that tries to guess what you really want. TAGS: Bill Gross, Idealab, Overture Services Inc., advertiser, Internet search, Internet Service Provider, search result, search engine, search, Internet service, founder, service provider

Ask Jeeves denounces paid inclusion

March 3, 2004 The company will stop accepting advertiser payments for inclusion in its searchable Web database, a move to draw competitive lines between it and Yahoo's new search engine. TAGS: Ask Jeeves Inc., advertiser, inclusion, search engine company, Internet search, text advertisement, search engine, placement, index, Yahoo! Inc., search result, Overture Services Inc., relationship, payment, Google Inc., vice president

Search engines rethink paid inclusion

June 24, 2004 Ask Jeeves plans to ax the controversial practice of selling Web search listings. Will Yahoo follow suit? TAGS: Ask Jeeves Inc., inclusion, marketer, SEM, fee, Yahoo! Inc., Ask.com, search engine, Internet search, index, search engine company, Overture Services Inc., search result, practice

Year in review: Searching for dollars

January 8, 2004 Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry. TAGS: Overture Services Inc., local search, analytics, online advertising, paid search, IPO, Google Inc., advertiser, search engine company, dollar, search technology, search, search engine, search result, Yahoo! Inc., Web browser

Google ads a threat to eBay trademark?

August 9, 2003 The auction giant moves to block Google advertisers from using its trademark in sponsored search results. TAGS: eBay Inc., advertiser, SEM, trademark, Google Inc., Overture Services Inc., search engine, search result, law, owner, brand, antitrust

Search engines face drug test

November 10, 2003 Calls to curtail advertisements from allegedly illegal dealers point to growing pains for the Internet's newest marketing powerhouses. TAGS: pharmacy, pay-per-click advertising, search engine, online advertising, paid search, Overture Services Inc., Time Warner Inc., Google Inc., search result, eBay Inc., Yahoo! Inc., U.S.

Yahoo dumps Google search technology

February 18, 2004 Yahoo drops Google as the default search technology provider for its U.S.-based sites, signaling the beginning of the end for the Web's most high-profile marriage of convenience. TAGS: Yahoo! Inc., Inktomi, technology provider, marriage, search engine company, Overture Services Inc., search technology, AltaVista Co., convenience, Yahoo Search, Google Inc., Web portal, Google Search, robot, search result, MSN
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