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Overture Services Inc. [x] , paid search [x]
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News Stories
Showing 1-14 of 14 results foundNewspaper sites take up paid search ads
August 25, 2004 Three British newspaper giants have signed deals with Yahoo subsidiary Overture Services.Overture tool broadens ad analysis
July 28, 2004 Software lets advertisers automate keyword bidding based on response metrics and figure out which campaigns are underperforming.Paid search feels growing pains
July 8, 2004 As euphoria fades, the industry may be starting to experience a slowdown. Get ready for the summer doldrums.Yahoo sheds Overture brand
April 18, 2005 Internet portal renames the unit Yahoo Search Marketing, adds new advertising tools to the service.Google sizes up the competition
May 3, 2004 Now that the secretive search king has taken the wraps off its financial data, how does it stack up against that of its rivals?Overture unveils ad-tracking system
November 20, 2003 The search company unveils new software that's designed to be a marketer's clearinghouse for assessing the effectiveness of online advertising.Yahoo earnings to shine on search
April 5, 2004 The portal giant is set to report its financial earnings, capping another quarter dominated by efforts to take on Google and beef up its Web search business.Yahoo profit doubles; shares tumble
July 7, 2004 Web giant reports profit of $112.5 million, meeting expectations. Shares drop in after-hours trading.Does MSN get the message?
November 18, 2003 Microsoft's online service reached an important milestone when it posted its first quarter of operating profitability--but that doesn't mean its problems are behind it.Yahoo says bienvenue to Kelkoo
March 26, 2004 The company agrees to acquire the Paris-based e-commerce provider for about $575 million.Year in review: Searching for dollars
January 8, 2004 Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry.Yahoo CEO Semel: Search is everywhere in 2004
January 6, 2004 Terry Semel says Yahoo has "only just begun" with its grand plans to grow its Web search business, highlighting 2004 as a year when search will become omnipresent throughout its family of sites.Yahoo beats Street, splits stock
April 7, 2004 The company's board of directors approves a 2-for-1 stock split, as Yahoo continues its momentum in paid search.Search engines face drug test
November 10, 2003 Calls to curtail advertisements from allegedly illegal dealers point to growing pains for the Internet's newest marketing powerhouses.
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