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Web audience for games soars for NBC and Yahoo
August 25, 2008
The extent to which the Internet served as a supplement to television was unprecedented, and there were two clear winners: NBC's Web site and Yahoo's Olympics section.The New York Times
TAGS:
Olympic Games
,
Yahoo! Inc.
,
visitor
,
online advertising
,
TV
,
audience
,
section
,
games
,
entertainment
,
America Online Inc.
,
video
Online advertising on upswing
May 3, 2005
Marketers are looking to Net ads as they lose confidence in traditional advertising, study shows.
TAGS:
SEM
,
online advertising
,
marketer
,
Forrester Research Inc.
,
search engine
,
RSS
,
TV
In U.K., online advertising overtakes magazines
August 11, 2006
Report says Net moves to fourth-largest display advertising market as media consumption among youths shifts.
TAGS:
online advertising
,
U.K.
,
radio
,
minute
,
TV
First-quarter Web ad sales hit $2.8 billion
June 6, 2005
As TV audience fragments, advertisers look for cheaper alternatives such as search-engine marketing via Google, Yahoo.
TAGS:
PricewaterhouseCoopers Consulting
,
online advertising
,
marketer
,
Yahoo! Inc.
,
dot-com
,
researcher
,
TV
,
Google Inc.
Bush's site neck and neck with Kerry's in traffic race
May 18, 2004
President Bush may be feeling the heat in national polls, but in the race for Web site traffic, he's keeping up with his challenger.
TAGS:
John Kerry
,
online advertising
,
Nielsen/NetRatings
,
poll
,
visitor
,
Republican
,
race
,
campaign
,
TV
,
president
MTV buys iFilm for $49 million
October 14, 2005
Deal could mean a lot more downloadable TV programming for Web users and more online advertising for Viacom.
TAGS:
IFILM Corp.
,
MTV
,
Viacom Inc.
,
online video
,
online advertising
,
TV
,
programming
,
video
How deep is the online-ad well?
May 9, 2006
Everyone from Microsoft to the tiniest Silicon Alley start-up is counting on online-ad sales. Experts say they've got a huge market still to tap.
TAGS:
online advertising
,
eMarketer
,
Procter & Gamble Co.
,
market research
,
media
,
start-up
,
U.S.
,
radio
,
Yahoo! Inc.
,
TV
,
Microsoft Corp.
,
Google Inc.
DoubleClick buys marketing software maker
March 2, 2004
The online ad specialist hopes SmartPath, with its product designed to help companies with their media campaigns, will give it a stronger foothold in software sales.
TAGS:
DoubleClick Inc.
,
Kevin Ryan
,
online advertising
,
advertising agency
,
analytics
,
New York
,
Google Inc.
,
search engine
,
software company
,
Yahoo! Inc.
,
CEO
,
TV
Coming soon: A Monster ad campaign
December 17, 2003
The job listings site plans to spend $125 million in TV, radio, print and online ads in 2004, as it fights to retain its position as the most popular online career board.
TAGS:
Monster Worldwide Inc.
,
online advertising
,
Wired Inc.
,
Super Bowl
,
career
,
Lycos Inc.
,
America Online Inc.
,
TV
,
MSN
,
radio
Satellite circuit for Google TV ads
April 3, 2007
Google's deal with EchoStar to book spots on the Dish Network could be a harbinger of cable deals yet to come.
TAGS:
EchoStar Communications Corp.
,
satellite
,
Google Inc.
,
household
,
advertiser
,
set-top
,
set-top box
,
online advertising
,
TV
,
cable company
Gates makes case for Microsoft's ad business
May 8, 2007
While acknowledging stiff competition for online advertising, Microsoft is in the ad game for the long haul, he tells conference.At Microsoft's SAS, it all 'ads' up
TAGS:
Kevin Johnson
,
Bill Gates
,
newspaper
,
online advertising
,
conference
,
Microsoft Corp.
,
acquisition
,
TV
,
Google Inc.
Google's ad plans provoke grumbling
May 17, 2004
The search company's success in Web advertising is fast becoming bittersweet for other companies that rely on ads to pay the bills.
TAGS:
online advertising
,
Web Advertising
,
Google Inc.
,
branding
,
banner
,
brand
,
search engine
,
publisher
,
TV
,
CEO
ESPN.com loses some liberty
December 14, 2004
Sports media leader consolidates all sales under its flagship TV business, sources close to the plan said.
TAGS:
ESPN
,
SportsLine
,
media company
,
Viacom Inc.
,
TV
,
online advertising
,
Time Warner Inc.
,
counterpart
,
operation
,
health
,
control
Intel, Microsoft team to tout digital home
November 4, 2004
Tech giants set to launch TV, print, cinema and online ad campaign to market the digital lifestyle. Photos: Microsoft's Media Center 2005 launch
TAGS:
Intel
,
online advertising
,
campaign
,
consumer electronics
,
Microsoft Corp.
,
TV
,
photograph
,
PC
AOL cues up free video
November 19, 2004
ISP foresees broadband bonanza and plans to offer on-demand video in coming weeks, News.com has learned.
TAGS:
America Online Inc.
,
video service
,
advertiser
,
broadband
,
on-demand
,
programming
,
online advertising
,
Time Warner Inc.
,
video
,
TV
,
MSN
,
Internet Service Provider
,
entertainment
,
Yahoo! Inc.
Marrying old-media ads with Internet selling
January 18, 2007
Google is helping to sell newspaper and radio ads, while eBay is building an online exchange for cable TV ads.
TAGS:
inventory
,
CBS Broadcasting Inc.
,
eBay Inc.
,
Google Inc.
,
advertiser
,
newspaper
,
radio
,
cable television
,
supply chain
,
station
,
online advertising
,
TV
Ballmer: We fell down on search
March 25, 2004
Microsoft's CEO says the company's failure to invest more in Internet search technology was a signficant misstep, but adds that it still plans to catch up in the sector.
TAGS:
Steve Ballmer
,
online media
,
MSN
,
Internet search
,
online advertising
,
Microsoft Corp.
,
TV
,
conference
,
CEO
,
video
,
Microsoft Windows
,
PC
Google to buy radio ad company
January 17, 2006
The search company, long a heavyweight in Internet advertising, to pay at least $102 million for DMarc Broadcasting.
TAGS:
DMarc Broadcasting
,
Robert Peck
,
advertising company
,
Google Inc.
,
Google AdWords
,
radio
,
online advertising
,
payment
,
California
,
TV
Google readying Web-only video search
June 14, 2005
Company is expected to unveil search engine for Web-only video that will let people preview media clips from its Web site.
TAGS:
video search
,
video search engine
,
video advertisement
,
search engine
,
Amazon A9
,
Google Inc.
,
Yahoo! Inc.
,
Internet company
,
online advertising
,
video
,
payment
,
TV
Liberal Net rules spawn political attack ads
May 6, 2004
Online exceptions for political advertising open the door for campaign activities that would be illegal anywhere else.
TAGS:
George W. Bush
,
Ron Wyden
,
election
,
online advertising
,
candidate
,
law
,
party
,
radio
,
TV
,
video
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