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AOL buys ad firm Tacoda
July 24, 2007
Time Warner's Net unit adds a behavioral targeting firm to its advertising arsenal.
TAGS:
America Online Inc.
,
Time Warner Inc.
,
online advertising
,
Yahoo! Inc.
Time Warner settles fraud charges over online ads
March 21, 2005
Company agrees to pay $300 million and to restate financial results. Three execs also settle.
TAGS:
Time Warner Inc.
,
online advertising
,
America Online Inc.
,
accounting
,
media company
AOL to list YellowPages.com ads
June 8, 2005
Online ad listings from YellowPages.com, SBC Smartpages.com and BellSouth RealPages.com will be displayed on AOL Yellow Pages.
TAGS:
listing
,
America Online Inc.
,
online advertising
,
BellSouth Corp.
,
SBC Communications Inc.
,
Time Warner Inc.
AOL lays off 750 employees
December 8, 2004
Job losses come mostly from company's Dulles, Va., headquarters, as part of an overall restructuring of the business.
TAGS:
America Online Inc.
,
online advertising
,
Time Warner Inc.
,
Virginia
,
Google Inc.
Online ad sales hit new high
February 12, 2004
Net advertising sales grew to $2.2 billion for the fourth quarter of 2003, breaking the previous record reached during the height of the dot-com boom.
TAGS:
online advertising
,
dot-com
,
Time Warner Inc.
,
Yahoo! Inc.
,
Google Inc.
AOL names new sales head
January 14, 2004
America Online reorganizes its online sales division and taps an executive to spearhead the group, as the company struggles to rebuild its ad business.
TAGS:
advertising sales
,
America Online Inc.
,
Time Warner Inc.
,
online advertising
,
division
,
president
Web ad sales hit another record high
November 21, 2005
In annual study with PwC, Interactive Advertising Bureau finds that sales are on track to reach more than $12 billion this year.
TAGS:
PricewaterhouseCoopers Consulting
,
Internet advertising
,
online advertising
,
study
,
Time Warner Inc.
Google's video replay
May 30, 2006
Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say.
TAGS:
video advertisement
,
auction service
,
online advertising
,
marketer
,
Google Inc.
,
advertiser
,
Google Video
,
expert
,
market research company
,
video
,
Time Warner Inc.
AOL: You've got free e-mail
August 2, 2006
Company is looking to transform itself into a Yahoo-style media portal but still relies on ISP revenue. Can it solve the puzzle?
TAGS:
America Online Inc.
,
Time Warner Inc.
,
Joe Laszlo
,
amortization
,
online advertising
,
broadband
,
subscriber
,
Internet access
,
Internet Service Provider
,
e-mail
The old school treatment for AOL
May 3, 2004
Time Warner's Don Logan wasn't originally thrilled about the megamerger with America Online. But now that the online service is under his wing, he's finding ways to make things work.
TAGS:
Road Runner
,
America Online Inc.
,
Time Warner Inc.
,
cable system
,
narrowband
,
broadband
,
bond
,
cable company
,
online advertising
,
DSL
Can't stop the pop-ups
June 4, 2004
Purveyors of pop-up advertising are finding ways around popular new filters that aim to stomp out the annoying--but effective--online ads.
TAGS:
online advertising
,
pop-up
,
pop-up blocker
,
filter
,
Microsoft Internet Explorer
,
Time Warner Inc.
,
Web browser
,
Google Inc.
,
Microsoft Windows XP
,
Microsoft Corp.
Google settlement or not, click fraud won't go away
April 10, 2006
Planned $90 million settlement may end lawsuit against search behemoth, but it won't end problem for Net advertisers.
TAGS:
click fraud
,
advertiser
,
settlement
,
online advertising
,
Google Inc.
,
Internet search advertising
,
Yahoo! Inc.
,
click
,
search engine
,
lawsuit
,
rival
,
search result
,
Time Warner Inc.
,
MSN
AOL slims to grow
December 3, 2004
Imminent layoffs--of more than 700 workers--may help America Online grow as subscriptions deline.
TAGS:
America Online Inc.
,
layoff
,
Time Warner Inc.
,
Netscape Communications Corp.
,
subscription
,
online advertising
,
worker
,
broadband
Do you Google?
May 21, 2005
As the company reaches beyond its Internet search roots, critics ask whether success may breed an identity crisis.
TAGS:
Web portal
,
portal
,
Google Inc.
,
Yahoo! Inc.
,
rival
,
home page
,
online advertising
,
Internet search
,
Time Warner Inc.
AOL, Google expand alliance in Europe
October 19, 2004
New deal lets targeted ads via Google appear in the results of all searches done by AOL subscribers in Europe.
TAGS:
Overture Services Inc.
,
America Online Inc.
,
Google Inc.
,
Lycos Inc.
,
Europe
,
desktop search
,
online advertising
,
agreement
,
alliance
,
Time Warner Inc.
,
search result
Revenge of the pop-ups
October 14, 2004
Web advertisers are already turning the tables on tools that aim to block out their most effective--and annoying--pitches.
TAGS:
desktop software company
,
pop-up blocker
,
pop-up
,
advertiser
,
desktop software
,
publisher
,
online advertising
,
service pack
,
Microsoft Internet Explorer
,
Service Pack 2
,
Firefox
,
Time Warner Inc.
,
Mozilla Corp.
,
software company
,
Web browser
,
Microsoft Corp.
Is Google worth its weight in gold?
November 17, 2006
As its stock price nears $500, strong growth opportunities in online advertising make Google worth every penny, analysts say.
TAGS:
market capitalization
,
Google Inc.
,
net profit
,
media company
,
eBay Inc.
,
Yahoo! Inc.
,
online advertising
,
Time Warner Inc.
,
Amazon.com Inc.
,
Microsoft Corp.
AOL cues up free video
November 19, 2004
ISP foresees broadband bonanza and plans to offer on-demand video in coming weeks, News.com has learned.
TAGS:
America Online Inc.
,
video service
,
advertiser
,
on-demand
,
broadband
,
programming
,
online advertising
,
Time Warner Inc.
,
video
,
TV
,
MSN
,
Internet Service Provider
,
entertainment
,
Yahoo! Inc.
ESPN.com loses some liberty
December 14, 2004
Sports media leader consolidates all sales under its flagship TV business, sources close to the plan said.
TAGS:
ESPN
,
media company
,
SportsLine
,
Viacom Inc.
,
TV
,
Time Warner Inc.
,
online advertising
,
counterpart
,
operation
,
health
,
control
AOL expands Google search pact
October 7, 2003
America Online extended its relationship with Google on Tuesday, reiterating its commitment to use the company for algorithmic and paid search results.
TAGS:
Susan Wojcicki
,
paid search
,
Google AdSense
,
America Online Inc.
,
Google Inc.
,
online advertising
,
relationship
,
local search
,
search technology
,
Google Search
,
Time Warner Inc.
,
opportunity
,
agreement
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