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online advertising [x] , SEM [x]

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Online advertising on upswing

May 3, 2005 Marketers are looking to Net ads as they lose confidence in traditional advertising, study shows. TAGS: SEM, online advertising, marketer, Forrester Research Inc., search engine, RSS, TV

Online advertising to skyrocket, study says

August 8, 2005 Leading the surge will be search engine marketing, according to Jupiter Research, though use of display ads will also grow. TAGS: compound annual growth rate, online advertising, SEM, study, Yahoo! Inc., search engine

Google-DoubleClick: Tough sell in EU

November 21, 2007 The search giant will have a tricky time getting what it wants as trustbusters on the other side of the Atlantic dig into the planned $3.1 billion merger. TAGS: DoubleClick Inc., ad serving, Latham & Watkins, merger, antitrust, SEM, Google Inc., Europe, European Union, online advertising, concern, acquisition, PeopleSoft Inc., U.S., attorney, Oracle Corp.

BellSouth searches for new ad sales

November 18, 2003 The major telephone and Internet service provider forms a search engine marketing service in an attempt to capitalize on the popularity of paid search. TAGS: LookSmart Ltd., BellSouth Corp., SEM, advertiser, paid search, search engine, online advertising, search engine company, Internet Service Provider, Internet search, AT&T Corp., Internet service, service provider, Google Inc., MSN, Yahoo! Inc.
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