Content from CNET tagged with
online advertising
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NewsIn U.K., online advertising overtakes magazines
August 11, 2006 Report says Net moves to fourth-largest display advertising market as media consumption among youths shifts. - News
Right Media launches online ad auction
June 19, 2006 Service lets users bid for display ad space rather than going through networks or agencies that set prices, take cuts. - News
Quantifying Microsoft's biggest purchase ever
May 18, 2007 For $6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?Microsoft to buy Aquantive for $6 billion - News
How deep is the online-ad well?
May 9, 2006 Everyone from Microsoft to the tiniest Silicon Alley start-up is counting on online-ad sales. Experts say they've got a huge market still to tap. - News
Online ad spending hits record in 2005
April 20, 2006 The $12.5 billion spent in U.S. on Internet ads last year is 30 percent more than year before, study finds. - News
Lending companies reduce online advertising
February 27, 2008 After January's massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns. - News
Target me with your ads, please
December 4, 2007 News.com reporter asks an ad company to tailor ads to her Web surfing habits. Some of it made sense, but why do they think she's into heavy construction? - News
AOL: You've got free e-mail
August 2, 2006 Company is looking to transform itself into a Yahoo-style media portal but still relies on ISP revenue. Can it solve the puzzle? - News
Companies want scrutiny of Google-DoubleClick deal
April 15, 2007 Yahoo, AT&T and Microsoft among those considering regulatory objections to search giant's planned purchase of online-ad company. - News
In ad wars, Yahoo aims for Right touch
April 30, 2007 Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick. - News
Google's video replay
May 30, 2006 Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say. - News
Google's CFO addresses slowdown
February 28, 2006 Here, verbatim, is what CFO George Reyes said about slowing of growth rates for online advertising, and what that means for Google. -
- News
EU extends review of Google-DoubleClick merger
November 13, 2007 European Commission's decision to take a deeper look at the proposed merger potentially puts the $3.1 billion deal at risk. - News
Year in review: Google gets even more ambitious
December 28, 2007 The search giant gets into the phone business, with an eye on prime wireless real estate, and works toward a takeover of ad specialist DoubleClick. - News
Search engines race to update privacy policies
July 23, 2007 Microsoft and Yahoo are the latest to announce limits on how long they will keep Web search data. - News
Yahoo invests in two online ad companies
October 17, 2006 Yahoo buys AdInterax, which makes tools for creating multimedia ads, and is joining the Right Media Exchange. - News
What does Yahoo's ad warning mean?
October 4, 2006 Sluggish ad sales for cars and mortgages could signal overall economy slowdown, some analysts say. - News
MTV buys iFilm for $49 million
October 14, 2005 Deal could mean a lot more downloadable TV programming for Web users and more online advertising for Viacom.
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