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Napster's 'rental' music service takes on iTunes

February 3, 2005 The company is putting $30 million in marketing behind a new Microsoft-backed portable subscription service. TAGS: music subscription service, Napster Inc., Napster To Go, marketing campaign, Apple iTunes, subscriber, RealNetworks Inc., Apple Computer, MP3 player, digital music, song, MP3, idea, music, Microsoft Corp.
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