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Content from CNET tagged with

marketer

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News Stories

Showing 1-20 of 42 results found

Google seeks more marketers

February 2, 2005 Search giant launches program that pays $20 to any Web site for referring a new advertiser or publishing partner. TAGS: marketer, advertiser, Google Inc., search engine

Online advertising on upswing

May 3, 2005 Marketers are looking to Net ads as they lose confidence in traditional advertising, study shows. TAGS: SEM, marketer, online advertising, Forrester Research Inc., search engine, RSS, TV

Widgets are the new ad kid on the block

December 19, 2007 Brand advertisers are turning to mini-applications with dynamic content that people can embed in their own Web pages and share with others. TAGS: marketer, Facebook, brand, online advertising, Google Inc., blog, president, photograph, Real-Time, video, games, Microsoft Corp.

At Rapleaf, your personals are public

August 31, 2007 The start-up aggregates social-networking profiles and, through TrustFuse, opens the possibility of selling that data to marketers. TAGS: marketer, social networking, privacy policy, e-mail address, profile, Facebook, client, e-mail

Digg continues to battle phony stories

December 18, 2006 Company revokes, then reinstates user who admitted making mistake when agreeing to post promotional story at marketer's request. TAGS: Digg, marketer

Advertisers to go gaga over gaming

October 18, 2004 U.S. marketers are looking to lure the loyalty of the growing gaming audience segment, a study shows. TAGS: RealNetworks Inc., advertiser, marketer, video game, games, gamer, video, U.S., radio

Marketers falling short on Can-Spam, study says

April 21, 2004 According to a Jupiter Research study, many companies fail to respond promptly to opt-out requests from recipients of marketing e-mail, as required by the new law. TAGS: CAN-SPAM Act, marketer, law, recipient, mailing list, e-mail

Want to 'converse' with advertisers? Me neither

September 13, 2007 'Conversational marketing' smells like a new spin on old advertising techniques, just on the Web. TAGS: social media, marketer, conversation, advertiser, women, conference, YouTube, blog, brand, San Francisco, video

Commentary: Display time for Google

April 26, 2005 Site-targeting service means new revenue for search giant and, for marketers, more control over how and where their ads appear. TAGS: marketer, branding, Google Inc., brand, publisher, Google AdSense, commentary, pricing, CNN, Forrester Research Inc., relationship, blog

Overture unveils ad-tracking system

November 20, 2003 The search company unveils new software that's designed to be a marketer's clearinghouse for assessing the effectiveness of online advertising. TAGS: Overture Services Inc., marketer, online advertising, Web analytics, Internet marketing, advertiser, paid search, Yahoo! Inc., console, monitor, e-mail

First-quarter Web ad sales hit $2.8 billion

June 6, 2005 As TV audience fragments, advertisers look for cheaper alternatives such as search-engine marketing via Google, Yahoo. TAGS: online advertising, PricewaterhouseCoopers Consulting, marketer, Yahoo! Inc., dot-com, TV, researcher, Google Inc.

AOL shifts e-mail graphics policy

November 14, 2003 In an attempt to cozy up to marketers, America Online is letting some companies sidestep an e-mail control and have pictures show up in the messages they send subscribers. TAGS: America Online Inc., marketer, member, subscriber, attempt, e-mail, Time Warner Inc., retailer, message, image, HTML

ValueClick buys marketer Commission Junction

October 10, 2003 The online ad technology company agrees to buy the privately held affiliate marketer for about $58 million in cash, another sign of consolidation in the online marketing business. TAGS: marketer, eBay Inc., commission, MSN, California

Commentary: Google-YouTube and the value of social computing

October 10, 2006 Yes, there are some very real copyright challenges. But this deal is a harbinger of the impending social-video Web. TAGS: social computing, YouTube, marketer, video advertisement, Google Inc., commentary, owner, Forrester Research Inc., video, value

It's not called 'Can' Spam for nothing

December 16, 2003 Antispam technologist Ray Everett-Church says the new congressional legislation entirely misses the core issue. TAGS: CAN-SPAM Act, spam, marketer, law, anti-spam, e-mail, e-mail address

Google's video replay

May 30, 2006 Search giant's new video-ad auction service should fare better than lackluster Google Video launch, experts say. TAGS: video advertisement, auction service, online advertising, marketer, Google Inc., advertiser, Google Video, market research company, video, expert, Time Warner Inc.

No Yahoo freebie for kids--unless Mom signs off

March 2, 2005 Fine print in ice cream giveaway highlights a little-known law aimed at protecting kids from unscrupulous Web marketers. Images: A decade of yodeling with Yahoo TAGS: marketer, children, Yahoo! Inc., law

Protecting kids from online food ads

May 17, 2007 With playful characters and mobile social-network buddies, fast-food companies are finding new ways to target teens. One group wants limits set. TAGS: beverage, beverage company, food, marketer, teen, children, tactic, virtual worlds, kid, health, environment, video, U.S.

Antispam confab looks beyond filters

March 29, 2006 Leaders in the fight against spam, phishing and e-mail fraud gather at the MIT to compare notes. TAGS: CAN-SPAM Act, marketer, spammer, spam, email marketing, law enforcement, bond, anti-spam, e-mail, incentive, phishing, conference, car, attorney, America Online Inc., Microsoft Corp.
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