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Google searches for winning ad strategy

October 28, 2003 The search giant's purchase of Primedia's Sprinks division could lead the company to re-evaluate how it delivers contextual ads to ordinary Web pages. TAGS: Primedia Inc., advertiser, SEM, Overture Services Inc., customer service, Google Inc., search technology, Web page, search engine, Google Search, Forrester Research Inc.

Yahoo dumps Google search technology

February 18, 2004 Yahoo drops Google as the default search technology provider for its U.S.-based sites, signaling the beginning of the end for the Web's most high-profile marriage of convenience. TAGS: Inktomi, Yahoo! Inc., technology provider, marriage, search engine company, search technology, Overture Services Inc., AltaVista Co., Yahoo Search, convenience, Google Inc., Web portal, Google Search, search result, robot, MSN

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Google Search [x] , search engine [x] , search technology [x]

News Stories

Google searches for winning ad strategy

Yahoo dumps Google search technology

Google Search ^[x] , search engine ^[x] , search technology ^[x]