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Google Inc. [x] , SEM [x]

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Showing 1-4 of 4 results found

Google-DoubleClick: Tough sell in EU

November 21, 2007 The search giant will have a tricky time getting what it wants as trustbusters on the other side of the Atlantic dig into the planned $3.1 billion merger. TAGS: ad serving, DoubleClick Inc., merger, Latham & Watkins, antitrust, SEM, Google Inc., online advertising, European Union, Europe, concern, PeopleSoft Inc., acquisition, U.S., attorney, search engine

Google searches for winning ad strategy

October 28, 2003 The search giant's purchase of Primedia's Sprinks division could lead the company to re-evaluate how it delivers contextual ads to ordinary Web pages. TAGS: Primedia Inc., SEM, advertiser, Overture Services Inc., customer service, Google Inc., search technology, Web page, search engine, Google Search, Forrester Research Inc.

Trademarks cast shadow on paid search

August 20, 2003 A growing number of companies are concerned about how affiliates are infringing their trademarks in keyword-search advertising. TAGS: NetFlix Inc., trademark, affiliate, Overture Services Inc., paid search, SEM, marketer, eBay Inc., Google Inc., search engine, search result

BellSouth searches for new ad sales

November 18, 2003 The major telephone and Internet service provider forms a search engine marketing service in an attempt to capitalize on the popularity of paid search. TAGS: LookSmart Ltd., BellSouth Corp., SEM, advertiser, paid search, search engine, online advertising, search engine company, Internet Service Provider, Internet search, AT&T Corp., Internet service, MSN, Google Inc., service provider, Yahoo! Inc.
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