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Google-DoubleClick: Tough sell in EU
November 21, 2007
The search giant will have a tricky time getting what it wants as trustbusters on the other side of the Atlantic dig into the planned $3.1 billion merger.
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Latham & Watkins
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Google searches for winning ad strategy
October 28, 2003
The search giant's purchase of Primedia's Sprinks division could lead the company to re-evaluate how it delivers contextual ads to ordinary Web pages.
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Forrester Research Inc.
Trademarks cast shadow on paid search
August 20, 2003
A growing number of companies are concerned about how affiliates are infringing their trademarks in keyword-search advertising.
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NetFlix Inc.
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BellSouth searches for new ad sales
November 18, 2003
The major telephone and Internet service provider forms a search engine marketing service in an attempt to capitalize on the popularity of paid search.
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