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Content from CNET tagged with
Google Inc.
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,
Overture Services Inc.
[x]
,
search engine
[x]
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Overture to upgrade analytics software
August 1, 2003
The commercial search provider aims to create a tool that could eventually be used to track the success of Web ad campaigns on rival services, including Google.
TAGS:
Overture Services Inc.
,
paid search
,
advertiser
,
analytics
,
SEM
,
search engine
,
online advertising
,
campaign
,
success
,
Google Inc.
,
agency
,
California
,
Yahoo! Inc.
Overture a better buy than expected?
August 18, 2003
Yahoo's acquisition of the paid search company may be more lucrative than the Web portal originally led on, according to a Wall Street analyst.
TAGS:
Overture Services Inc.
,
paid search
,
EBITDA
,
estimate
,
Inktomi
,
Yahoo! Inc.
,
portal
,
Web portal
,
Wall Street
,
acquisition
,
search engine company
,
MSN
,
Internet search
,
search engine
,
Google Inc.
,
Microsoft Corp.
Sizing up the search competition
August 29, 2003
Fighting it out for dominance in search, Google and Overture make size count: Google quietly expands its database one week after its rival touts a bigger index on AlltheWeb.
TAGS:
AlltheWeb.com
,
Overture Services Inc.
,
Fast Search & Transfer
,
Google Inc.
,
index
,
Internet search
,
Internet search advertising
,
query
,
search engine company
,
search result
,
leader
,
size
,
search engine
,
document
,
Yahoo! Inc.
,
California
Geico sues Google, Overture over trademarks
May 18, 2004
The auto insurance company is taking the search engines to court for allegedly violating its trademarks by selling them as keywords in their advertising programs.
TAGS:
GEICO
,
Overture Services Inc.
,
consumer confusion
,
trademark
,
insurance company
,
advertiser
,
Google Inc.
,
complaint
,
insurance
,
Yahoo! Inc.
,
search engine
,
search result
,
practice
,
brand
,
U.S.
Google tests local search
September 23, 2003
Mirroring a move by rival Overture Services, Google experiments with search results tailored to a person's geographic location.
TAGS:
local search
,
Overture Services Inc.
,
Switchboard
,
Google Inc.
,
search result
,
Web page
,
search engine
,
California
Automated search ads can boomerang
September 26, 2003
A Google customer is criticizing the search engine's placement of a defense attorney's marketing pitch, in the latest example of the pitfalls of online advertising.
TAGS:
Overture Services Inc.
,
Internet search advertising
,
Google Inc.
,
attorney
,
lawyer
,
search engine
,
California
MSN vs. Google and Yahoo, Round 3
March 16, 2005
Microsoft's surge into search started with algorithmic and desktop efforts. Now comes the paid-search platform.
TAGS:
Overture Services Inc.
,
MSN
,
Yahoo! Inc.
,
ComScore
,
search
,
Google Inc.
,
search engine
,
Microsoft Corp.
,
U.S.
Search market heating up
March 30, 2004
Digital Envoy files suit against Google. Meanwhile, Google unveils new personalization features and Microsoft reveals plans for Web logs and social networking.
TAGS:
Digital Envoy
,
Georgia
,
Overture Services Inc.
,
Google Inc.
,
social networking
,
U.K.
,
networking
,
search engine
,
Microsoft Corp.
Project searches for open-source niche
August 18, 2003
An emerging Web search effort called Nutch is out to keep Google, Yahoo and MSN honest--and improve the process of finding useful, noncommercial information on the Net.
TAGS:
Overture Services Inc.
,
search engine
,
open source
,
Internet search
,
Google Inc.
,
Yahoo! Inc.
,
MSN
,
process
,
researcher
,
document
,
developer
,
Microsoft Corp.
Microsoft commercial-search chief departs
February 26, 2004
The executive charged with building a paid-search technology to compete with Yahoo and Google has quietly left the company after less than four months on the job.
TAGS:
Paul Ryan
,
Overture Services Inc.
,
search listing
,
MSN
,
MSN Search
,
Google Inc.
,
Yahoo! Inc.
,
Microsoft Corp.
,
search engine
,
operating system
Trademarks cast shadow on paid search
August 20, 2003
A growing number of companies are concerned about how affiliates are infringing their trademarks in keyword-search advertising.
TAGS:
NetFlix Inc.
,
trademark
,
affiliate
,
paid search
,
Overture Services Inc.
,
SEM
,
marketer
,
eBay Inc.
,
Google Inc.
,
search engine
,
search result
Are search engines confusing surfers?
October 14, 2003
The FTC says search companies still have work to do in making sure that ads placed in search results are clearly marked as such, so consumers can tell them apart.
TAGS:
Inktomi
,
AlltheWeb.com
,
Overture Services Inc.
,
AltaVista Co.
,
placement
,
search result
,
Yahoo! Inc.
,
inclusion
,
search engine
,
Google Inc.
Google co-founder: No rush for IPO
August 20, 2003
Despite frenzied speculation of an imminent public offering of the search giant, company co-founder Sergey Brin says he's still casually debating the pros and cons.
TAGS:
Sergey Brin
,
public offering
,
IPO
,
buyout
,
Google Inc.
,
co-founder
,
speculation
,
Overture Services Inc.
,
search engine
,
Yahoo! Inc.
,
Microsoft Corp.
,
conference
Year in review: Searching for dollars
January 8, 2004
Commercial search was the saving grace of advertising sales in 2003 for many companies, reminding everyone of the early promise and growth of the online ad industry.
TAGS:
Overture Services Inc.
,
local search
,
IPO
,
paid search
,
analytics
,
online advertising
,
Google Inc.
,
advertiser
,
search engine company
,
dollar
,
search technology
,
search engine
,
search
,
search result
,
Yahoo! Inc.
,
Web browser
Yahoo earnings to shine on search
April 5, 2004
The portal giant is set to report its financial earnings, capping another quarter dominated by efforts to take on Google and beef up its Web search business.
TAGS:
paid search
,
Yahoo! Inc.
,
traffic acquisition cost
,
earnings
,
Overture Services Inc.
,
SBC Communications Inc.
,
Internet search
,
Google Inc.
,
search engine
,
e-mail
Patents raise stakes in search wars
February 26, 2004
The dispute between Yahoo and Google over keyword auction method offers an early sign of the intellectual property struggles to come in one of the Web's hottest markets.
TAGS:
patent
,
Overture Services Inc.
,
intellectual property
,
AltaVista Co.
,
Internet search advertising
,
Yahoo! Inc.
,
Internet search
,
Google Inc.
,
sign
,
R&D
,
attorney
,
search engine
,
acquisition
,
Microsoft Corp.
Yahoo, Google primed for search war
January 15, 2004
Yahoo says it will drop search partner Google during the first quarter of 2004 in favor of its own technology, opening a new phase in the battle for Web search dominance.
TAGS:
Inktomi
,
Yahoo! Inc.
,
Google Inc.
,
Internet search
,
Terry Semel
,
Overture Services Inc.
,
MSN
,
search engine
,
U.S.
,
Microsoft Corp.
Overture cleans up its drug ad policy
November 18, 2003
Overture Services stops selling search-related advertising to unlicensed online pharmacies, in response to concern about illegal drug sales over the Internet.
TAGS:
pharmacy
,
Overture Services Inc.
,
advertiser
,
MSN
,
pharmaceutical company
,
Yahoo! Inc.
,
policy
,
response
,
Google Inc.
,
search engine
,
America Online Inc.
,
Microsoft Corp.
Google searches for winning ad strategy
October 28, 2003
The search giant's purchase of Primedia's Sprinks division could lead the company to re-evaluate how it delivers contextual ads to ordinary Web pages.
TAGS:
Primedia Inc.
,
SEM
,
advertiser
,
Overture Services Inc.
,
Google Inc.
,
customer service
,
search technology
,
Google Search
,
search engine
,
Web page
,
Forrester Research Inc.
Google ads a threat to eBay trademark?
August 9, 2003
The auction giant moves to block Google advertisers from using its trademark in sponsored search results.
TAGS:
eBay Inc.
,
advertiser
,
SEM
,
trademark
,
Google Inc.
,
Overture Services Inc.
,
search engine
,
search result
,
law
,
owner
,
brand
,
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