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Overture Services Inc.
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Google Inc.
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News
Overture, Geico settle trademark dispute
December 1, 2004
Agreement ends the two companies' battle over commercial use of trademarked terms in search results. Google suit to proceed.
TAGS:
GEICO
,
Overture Services Inc.
,
trademark
,
motion
,
search result
,
Google Inc.
,
Yahoo! Inc.
News
Microsoft extends Overture ad contract
November 18, 2004
Software giant will keep using Yahoo's subsidiary for ad placement on its MSN.com portal until at least mid-2006.
TAGS:
Overture Services Inc.
,
MSN
,
Yahoo! Inc.
,
portal
,
search technology
,
agreement
,
Microsoft Corp.
,
Google Inc.
News
MSN to challenge Google, Yahoo ads
March 15, 2005
Software giant on Wednesday will debut pilot program to sell sponsored search listings, sources familiar with plan say.
TAGS:
search listing
,
Overture Services Inc.
,
Paul Ryan
,
Internet search advertising
,
MSN
,
Yahoo! Inc.
,
search technology
,
Google Inc.
,
Microsoft Corp.
News
Overture tests RSS ads
November 17, 2004
The Yahoo subsidiary is experimenting with Really Simple Syndication as a way to enhance its ad program. Is Google next?
TAGS:
Overture Services Inc.
,
Feedburner
,
RSS
,
text advertisement
,
RSS feed
,
publisher
,
Yahoo! Inc.
,
Google Inc.
News
Google wins in trademark suit with Geico
December 15, 2004
Judge rules that the search giant's use of trademarks in keyword advertising is legal.
TAGS:
GEICO
,
Overture Services Inc.
,
trademark
,
infringement
,
Judge
,
Google Inc.
,
motion
,
mark
,
law
,
Internet search
News
MSN vs. Google and Yahoo, Round 3
March 16, 2005
Microsoft's surge into search started with algorithmic and desktop efforts. Now comes the paid-search platform.
TAGS:
Overture Services Inc.
,
MSN
,
Yahoo! Inc.
,
ComScore
,
Google Inc.
,
search
,
platform
,
search engine
,
Microsoft Corp.
,
U.S.
News
Google gets gruff over click fraud
November 22, 2004
Search giant files suit claiming Net operation fraudulently clicked on text ads for profits, one of the first such civil cases.
TAGS:
click fraud
,
pay-per-click advertising
,
text advertisement
,
advertiser
,
Overture Services Inc.
,
Internet advertising
,
fraud
,
Google Inc.
,
click
,
lawsuit
,
search result
,
California
News
MSN's Web search picks up steam
January 15, 2005
Net portal is increasingly testing its own legs in Web search race, sending visitors home-baked results over Yahoo's.
TAGS:
pay-per-click advertising
,
MSN Search
,
MSN
,
Internet search
,
Overture Services Inc.
,
Yahoo! Inc.
,
search result
,
Google Inc.
,
Microsoft Corp.
News
Google hints at slowing growth
November 18, 2004
Search giant may not be able to sustain the growth rate from the last several quarters, company acknowledges in SEC filing.
TAGS:
revenue growth
,
SEC filing
,
Overture Services Inc.
,
search technology
,
Google Inc.
,
Yahoo! Inc.
,
Internet search
,
Microsoft Corp.
,
Microsoft Windows
News
Yahoo to launch blog ad network
August 2, 2005
Self-serve advertising program, tailored to bloggers and other small Web publishers, to debut Wednesday, source says.
TAGS:
Google AdSense
,
Yahoo! Inc.
,
publisher
,
Overture Services Inc.
,
Google Inc.
,
blog
,
search engine
News
Yahoo opens up its search toolbox to developers
March 1, 2005
Co-founder Jerry Yang to announce search network's embrace of Web services. Also: Bye-bye to the Overture name.
TAGS:
Overture Services Inc.
,
Yahoo Search
,
API
,
Yahoo! Inc.
,
software developer
,
Jerry Yang
,
co-founder
,
Web service
,
developer
,
brand
,
database
,
Google Inc.
News
Yahoo, Miva settle pay-per-click patent suit
August 16, 2005
Settlement follows licensing by Google, others in the lucrative keyword search ad market.
TAGS:
Miva
,
pay-per-click advertising
,
Ask Jeeves Inc.
,
Overture Services Inc.
,
Yahoo! Inc.
,
patent
,
Internet search advertising
,
search result
,
Google Inc.
,
MSN
,
Microsoft Corp.
News
Microsoft kicks off search effort
February 1, 2005
Firm replaces Yahoo's search technology with its own and launches widespread ad campaign, in hopes of dethroning Google. Images: Microsoft revs its search engine
TAGS:
MSN
,
Overture Services Inc.
,
search technology
,
Encarta.com
,
MSN Search
,
Yahoo! Inc.
,
Google Inc.
,
search engine
,
Microsoft Corp.
,
TV
,
Microsoft Internet Explorer
Downloads
AdWords Clever Wizard 2.3
easy to use AdWords research & analysis tool
TAGS:
Google AdWords
,
Overture Services Inc.
,
Google Inc.
Downloads
Rapid Keyword 1.2
Extract keywords to increase your return on investment in pay-per-click advertising.
TAGS:
pay-per-click advertising
,
FindWhat
,
Overture Services Inc.
,
high-performance
,
Google Inc.
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